Crossmedia’s Analytics group (Redbox) helps clients measure what matters with a focus on media effectiveness, incrementality, and business outcomes. This hybrid Sr. Data Analyst role blends data analysis with measurement strategy and storytelling, with time split between the New York office and working from home. You will drive day-to-day analytics excellence for clients while supporting holistic, accountable media measurement.
What you’ll do
- Convert raw data into engaging visuals and compelling stories.
- Select the most effective visuals and delivery mediums to communicate insights.
- Turn client business questions into actionable measurement frameworks.
- Produce quantitative and qualitative consumer and market research, including demographic, psychographic, and behavioral customer profiling.
- Support research on media channel coverage, penetration, and receptivity.
- Conduct brand health deep dives and competitive analysis using quantitative and qualitative approaches.
- Help the media team understand historical media performance, optimal media budget, and budget allocation across multiple channels.
What you bring
- 2–3 years of experience in marketing analytics.
- Experience building data visualizations and dashboards to support media investment decisions.
- Hands-on familiarity with media research tools such as YouGov, MRI-Simmons, Scarborough, GWI (Global Web Index), Vivvix, Pathmatics, or Nielsen Media Impact.
- Practical experience with media measurement approaches including marketing mix modelling (MMM), multi-touch attribution (MTA), experimentation, or brand lift studies.
- Knowledge of statistical techniques such as multivariate regression, optimization, clustering, and forecasting.
- Programming skills are a plus: R, Python, dbt, and/or SQL.
Tools and technologies you may use
- R, Python, dbt, SQL
- Marketing mix modelling (MMM), multi-touch attribution (MTA), experimentation, brand lift studies
- Multivariate regression, optimization, clustering, forecasting
- YouGov, MRI-Simmons, Scarborough, GWI (Global Web Index), Vivvix, Pathmatics, Nielsen Media Impact
Benefits
- Hybrid flexibility with in-office and work-from-home options (depending on role).
- Open/Flexible PTO and annual leave with US and UK specific policies.
- Sponsored healthcare options and agency-wide physical and mental health support.
- 401k with company match (USA) and generous Pension (UK).
- Paid sabbatical at significant milestone anniversaries.
- Generous paid parental leave policy.
- Life milestone recognition and support.
- The Pursuit of Happiness Fund to help Crossmedians with travel, enrichment classes, fitness membership, or professional development.
- Cell phone/tech reimbursement.
- Student Loan payment plan (US).
- Tuition reimbursement.
- Learning & Development and training programs.
- And burgers (lots and lots of burgers).
Location, salary, and commitment
Location: New York, NY (hybrid). This role is hybrid and requires working onsite at the New York office with flexibility to work from home.
Salary: USD 75,000–95,000 per year. Compensation is commensurate with experience and determined based on skills, qualifications, certifications, tenure in the industry, and experience of the applicant plus the requirements of the position.
Diversity and inclusion: Crossmedia is a minority-owned company with an inclusive environment embedded into agency practices, including active mentoring and internship programs and internal programming anchored by XMEquity365.
Physical demands
- Prolonged periods of sitting at a desk and working on a computer; must be able to remain stationary at least 50% of the time.
- Ability to stand, bend, and reach.
- Constantly operates a computer and other office productivity machinery (examples include calculator, copy machine, and printer).
- Ability to communicate information and ideas so others understand; must exchange accurate information as needed.
- Ability to observe details at close range (within a few feet).
