YouTube’s Business Data Scientist position sits at the intersection of analytics, experimentation, and strategic decision making. The role focuses on measuring the causal impact of marketing, applying machine learning to extract actionable insights, and designing experiments to guide product and marketing strategy. This onsite opportunity in San Bruno, California involves close collaboration with product and marketing teams and presenting recommendations to executives.
Responsibilities
- Design and run studies to quantify the causal impact of marketing on brand metrics such as awareness, favorability, and consideration, using methods ranging from survey analysis to quasi‑experimental designs.
- Apply machine learning to identify which features of viewer marketing campaigns most influence brand perception and user behavior, with emphasis on causal users of YouTube.
- Design experiments to evaluate the efficacy of cultural moments as an overarching framework for other marketing initiatives (for example, shorts creator adoption and genai tools).
- Assess the impact of paid and organic social marketing on viewer growth and explore opportunities to convert viewers from competitors to YouTube.
- Collaborate with Product and Marketing teams to design experiments that translate insights into action.
Requirements
- Bachelor’s degree in Statistics, Data Science, Mathematics, Physics, Economics, Operations Research, Engineering, a related quantitative field, or equivalent practical experience.
- Experience conducting regression analysis.
- Two years of experience applying analytics to solve product or business problems, coding (Python, R, SQL), querying databases or performing statistical analysis, or a relevant PhD degree.
- Experience conducting causal inference analysis.
Technologies
About the Job
Google’s leadership team selects challenging business problems, and BizOps teams work in compact groups to develop solutions. In this role you will immerse yourself in data collection, derive insights from analysis, and then distill those findings into clear, synthesized recommendations. You will present these recommendations to senior executives and participate in the implementation, then monitor the impact of your work.
Marketing at Google blends technology with a user‑centered approach, aiming to demonstrate how Google’s products solve real world problems and to drive innovation in the marketing space. This work prioritizes the user, redefines the medium, and lets the technology speak for itself.
YouTube Marketing Data Science, Infra and Analytics (DSIA) informs YouTube’s marketing and product teams. The group drives go‑to‑market and brand strategy by using data to ensure marketing efforts are deployed efficiently and effectively.
As a Business Data Scientist focusing on core and cultural moments, you will partner with YouTube marketing and product teams to engage casual users with exclusive YouTube content during tentpole moments (sports, awards, cultural celebrations) and re‑engage lapsed users with off‑platform brand campaigns. You will assess direct and halo effects of these campaigns and identify opportunities to optimize them through personalization.
Compensation for the role in the United States ranges from $116,000 to $165,000 per year, with a target bonus of 15%, plus equity and benefits.
