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2d ago

Digital Marketing Analytics Specialist

California State University Pomona, CA

Pomona, CA

2d ago

$5,877 - $6,114/mo Full time Marketing Analytics Business Analysis

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Job Description

The Digital Marketing Analytics Specialist roles focus on reporting, insights, and optimization of digital marketing campaigns and content strategy for Cal Poly Pomona's Strategic Communications team.

Location

Pomona, California (onsite)

Salary

USD 5,877 - 6,114 per month

Responsibilities

Generate regular reports, dashboards, and visual analyses for marketing analytics and market research initiatives, leveraging Google Analytics and Google Looker Studio.
Design an analytics reporting framework to deliver scheduled and ad hoc updates for ongoing communications programs and individual campaigns.
Contribute to the feedback loop by evaluating content performance and research findings, extracting insights, and delivering data-driven recommendations to steer future marketing strategy and content decisions that enhance performance, impact, and engagement.
Monitor and analyze the performance of digital marketing communications campaigns.
Establish consistent tracking, analysis, and reporting of key performance indicators for digital marketing strategies and tactics.
Collaborate with the marketing team to set goals and KPIs.
Ensure analytics tools, tracking systems, and data feeds are in place to consistently, accurately, and promptly measure performance to support university needs.
Serve as a site tagging expert, including implementation and ongoing management through Google Tag Manager.
Conduct tagging audits and data integrity checks on a regular basis.
Analyze metrics to identify key trends at regular intervals to inform campaign strategies and tactics.
With the IT team, configure conversion goals and experiments in Google Analytics, manage UTM tracking codes, and perform backend analytics for major social media platforms and email campaigns.
Provide guidance on best practices, strategies, and tactics.
Educate teammates and stakeholders about the value and application of digital analytics through one-on-one conversations, presentations, and data visualizations; collaborate with StratComm and other stakeholders to incorporate data-driven ideas throughout planning, strategizing, and execution of campaigns.
Stay current on emerging tools and best practices in digital marketing and marketing research.
Lead search engine marketing and pay-per-click efforts in collaboration with StratComm and other partners.
Perform other duties as assigned.

Requirements

Bachelor’s degree or equivalent in a related field with four years of relevant experience.
Comprehensive knowledge of marketing, branding, communications, public relations, and related disciplines.
Thorough ability to use media outlets, including planning media coverage and publicity campaigns for the university and events.
Proven capacity to stay informed about campus events and current affairs to identify media opportunities that promote the university.
Demonstrated competence in independently applying advanced judgment to create and implement strategies and initiatives.
Track record of developing and executing campaigns with measurable results.
Advanced analytical and organizational skills to manage initiatives within time and budget constraints.
Ability to analyze and integrate pertinent facts into communication materials.
Strong storytelling and journalistic writing abilities, plus advanced editorial skills.
Knowledge of interview techniques and the ability to craft and deliver media messages.
Working knowledge of marketing and research methods; ability to apply market research to identify needs and target audiences.
Ability to apply appropriate statistical techniques to research.
Advanced public and internal relations skills to represent the university, collaborate with stakeholders, and manage vendor partnerships.
Excellent communication and interpersonal skills to build relationships and drive change initiatives.
Advanced mentoring or supervisory capabilities.
Strong ability to use technology and relevant event planning and management tools.

Technologies

Google Analytics
Google Looker Studio
Google Tag Manager
Google Search Console
Sprout Social
Wordpress
Cascade
Salesforce
Slate
HTML

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4d ago

Sr. Clinical Informatics Data Engineer

Mingle Health Remote 🌍 Remote

Remote

4d ago

Full time Senior Claims Data Pipelines Clinical Data

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Job Description

At Mingle Health, a remote-first organization focused on healthcare data solutions, the Senior Clinical Informatics Data Engineer will translate CMS specifications into database structures used for analysis and quality measurement. The role centers on building scalable data pipelines, validating data quality, and supporting CMS submissions and Medicare reporting for healthcare clients. You will collaborate with a distributed team to ensure data accuracy and timely reporting across client projects.

Responsibilities

Interpret and codify CMS Quality Payment Program specifications, translating them into robust data models and database objects for quality measures.
Analyze accuracy and performance of claims and clinical data using MS SQL and related tools, ensuring data quality across datasets.
Provide data mapping for claims and clinical datasets via internal web application software.
Translate measure specifications into database structures used to compute quality measures.
Act as a client consultant for assigned practices and hospital systems to support successful CMS submissions.
Develop ad hoc SQL reports to support client consulting needs.
Validate data load processes into clinical data repositories to maintain data integrity.
Collaborate with colleagues to document data requirements and metric definitions.
Perform quality assurance for data integration processes and repository metrics.
Participate effectively within a distributed, remote team and contribute to client-facing and internal development efforts.
Apply strong communication and interpersonal skills to manage projects and coordinate with stakeholders.

Requirements

Minimum five years of experience in healthcare or clinical informatics.
Hands-on experience with medical or clinical information systems used by clients, such as electronic health records and practice management systems.
Familiarity with medical processes, terminology, physician office systems, or billing including Medicare and other payers.
Experience with quality reporting and familiarity with MIPS and Advanced Payment Models programs.
Ability to review, interpret, compare, and edit clinical documentation, including CMS Measure Specifications Manual for Claims and Registry Reporting.
Strong client requirements gathering and the ability to translate needs into actionable solutions.
Ability to guide clients in constructing queries, extracting data, assessing data quality, and improving data quality, flow, and metrics.
Solid programming skills with proficiency in SQL; ability to develop, execute, and evaluate Microsoft SQL queries.
Experience building and optimizing data pipelines and transforming raw data into analysis-ready information.
Ability to create data migration scripts using SSIS and/or Python, and facilitate importing of third-party data into data structures.
Experience maintaining efficient data loading processes and investigating data migration exceptions.
Contribute to planning, analysis, design, and development of data management processes, data integration, data warehousing, and BI solutions.
Ability to analyze large datasets in detail to diagnose issues, including reading error logs, executing stored procedures, and understanding data structures.
Foundational understanding of best practices for database design and maintenance.
Comfort with a fast-changing environment, incomplete documentation, and evolving roles while maintaining strict HIPAA privacy and security compliance.

Technologies

SQL
SQL Server
SSIS
Python

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Digital Marketing Analytics Specialist

Sr. Clinical Informatics Data Engineer

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