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Marketing Data Analyst

Blizzard Entertainment Irvine, CA

Irvine, CA

Today

$35 - $64/hr Full time Marketing Analytics Automation Developer

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Job Description

Blizzard Entertainment is hiring a Marketing Data Analyst to drive reporting, dashboards, and insights for social content performance and channel optimization initiatives.

Responsibilities

Own focused reporting across key moments in the major release roadmap
Build and maintain advanced Boolean topic queries for ongoing analysis
Design, build, and maintain social data dashboards
Integrate program KPIs into reporting outputs and help socialize performance goals across franchise groups
Partner with the analyst team to maintain deliverable quality and ensure reporting is grounded in quantitative insights
Develop and maintain knowledge of current franchise communities
Develop and maintain knowledge of content cycles including patches and expansions

Requirements

3+ years of data analysis experience in media planning, social media management, and/or digital marketing analytics/research
Demonstrated experience in Project Management
Deep understanding of the current social and video platform landscape and content archetypes
Experience using tools such as Sprinklr, native social analytics platforms, and UGC data-focused platforms (examples include Stream Hatchet and Tubular)
Experience building interactive dashboards using at least one visualization tool (examples include Tableau, Looker, or Power BI)
Experience driving social listening programs, including building complex topic queries and conducting comprehensive analysis (example: landscape, competitor, campaign)
Strong analytical skills plus written and verbal presentation skills to communicate complex ideas and deliver informed recommendations
Proficiency in Microsoft and Google productivity suites (examples: Excel/Sheets, PowerPoint/Slides)

Technologies

Sprinklr
Stream Hatchet
Tubular
Tableau
Looker
Power BI
SQL (BigQuery a plus)
Microsoft Excel
Google Sheets
Microsoft PowerPoint
Google Slides
Boolean topic queries

Preferred Qualifications

Experience in the gaming industry or working with marketing teams in a digital-first environment
Education or background in marketing, data analytics, or paid media
Data-science or statistics experience
Working knowledge of SQL (BigQuery a plus)
Love for gaming and knowledge of Blizzard franchises in particular is strongly preferred

Location and Work Mode

Irvine, CA (hybrid), home studio setup
Potential for remote is mentioned

Compensation

USD 35 - 64 per hour

Benefits

Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts
Dependent care spending accounts, life and AD&D insurance, disability insurance
401(k) with Company match
Tuition reimbursement, charitable donation matching
Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave
Mental health & wellbeing programs, fitness programs
Free and discounted games
Voluntary benefit options: supplemental life & disability, legal service, ID protection, rental insurance, and others
Relocation assistance (if required by the Company)
Incentive compensation eligibility may be available (not guaranteed)

Reporting Line

Reports to the Audience Development Manager

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