Marketing Data Analyst

Blizzard Entertainment is hiring a Marketing Data Analyst to drive reporting, dashboards, and insights for social content performance and channel optimization initiatives.

Responsibilities

• Own focused reporting across key moments in the major release roadmap
• Build and maintain advanced Boolean topic queries for ongoing analysis
• Design, build, and maintain social data dashboards
• Integrate program KPIs into reporting outputs and help socialize performance goals across franchise groups
• Partner with the analyst team to maintain deliverable quality and ensure reporting is grounded in quantitative insights
• Develop and maintain knowledge of current franchise communities
• Develop and maintain knowledge of content cycles including patches and expansions

Requirements

• 3+ years of data analysis experience in media planning, social media management, and/or digital marketing analytics/research
• Demonstrated experience in Project Management
• Deep understanding of the current social and video platform landscape and content archetypes
• Experience using tools such as Sprinklr, native social analytics platforms, and UGC data-focused platforms (examples include Stream Hatchet and Tubular)
• Experience building interactive dashboards using at least one visualization tool (examples include Tableau, Looker, or Power BI)
• Experience driving social listening programs, including building complex topic queries and conducting comprehensive analysis (example: landscape, competitor, campaign)
• Strong analytical skills plus written and verbal presentation skills to communicate complex ideas and deliver informed recommendations
• Proficiency in Microsoft and Google productivity suites (examples: Excel/Sheets, PowerPoint/Slides)

Technologies

• Sprinklr
• Stream Hatchet
• Tubular
• Tableau
• Looker
• Power BI
• SQL (BigQuery a plus)
• Microsoft Excel
• Google Sheets
• Microsoft PowerPoint
• Google Slides
• Boolean topic queries

Preferred Qualifications

• Experience in the gaming industry or working with marketing teams in a digital-first environment
• Education or background in marketing, data analytics, or paid media
• Data-science or statistics experience
• Working knowledge of SQL (BigQuery a plus)
• Love for gaming and knowledge of Blizzard franchises in particular is strongly preferred

Location and Work Mode

• Irvine, CA (hybrid), home studio setup
• Potential for remote is mentioned

Compensation

• USD 35 - 64 per hour

Benefits

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts
• Dependent care spending accounts, life and AD&D insurance, disability insurance
• 401(k) with Company match
• Tuition reimbursement, charitable donation matching
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave
• Mental health & wellbeing programs, fitness programs
• Free and discounted games
• Voluntary benefit options: supplemental life & disability, legal service, ID protection, rental insurance, and others
• Relocation assistance (if required by the Company)
• Incentive compensation eligibility may be available (not guaranteed)

Reporting Line

• Reports to the Audience Development Manager