Marketing Data Analyst

Textron Specialized Vehicles is hiring an Individual Contributor Marketing Data Analyst to strengthen how the organization measures and improves digital marketing performance. Based in Augusta, GA (onsite), this full-time role focuses on building reporting infrastructure, tracking KPIs, and turning customer and web data into practical recommendations.

About the Role

The Marketing Data Analyst develops and manages marketing reports, dashboards, and KPI tracking while monitoring web and customer-related data. The role also supports ongoing optimization through quarterly SEO audits across multiple websites and manages a product experience management platform to refine product upload processes.

Responsibilities

• Develop and manage reporting, KPIs, platforms, and dashboards using multiple data sources, including Google Analytics 4, Google Looker Studio, Power BI, Google Search Console, SEMrush, Salesforce, Adobe Commerce, Aimbase, Sprout Social, Google Merchant Center, and Promoboxx.
• Monitor web, social, lead, promotional, customer, and sales data to diagnose issues and propose potential solutions in collaboration with cross-functional teams and stakeholders.
• Conduct quarterly Search Engine Optimization (SEO) audits for 8 websites to enhance customer experience and improve digital performance.
• Oversee a product experience management platform and improve related processes for product upload.
• Apply content and on-page SEO to improve the user experience across B2B and B2C platforms.
• Deliver actionable insights monthly to maximize return on investment and communicate recommendations.

Requirements

• Education: Bachelor’s degree in Business, Communications, IT, Marketing, or a related field (required).
• Experience: 2+ years in marketing/communications and customer service or e-commerce experience (required).
• Tools: Comprehensive knowledge of Microsoft Office applications including Word, PowerPoint, and Excel (required).
• Preferred background: Experience with Salesforce, Website CMS, Database Management Tools, and data modeling using tools similar to Power BI/Tableau/Google Analytics (strongly preferred).
• AI readiness: Comfortable learning and applying AI-enabled tools, evaluating AI-generated output with sound judgment, and using AI in line with company policy and ethical standards.

Technology & Tools

• Analytics and reporting: Google Analytics 4, Google Looker Studio, Power BI
• SEO and search: Google Search Console, SEMrush
• CRM and commerce: Salesforce, Adobe Commerce
• Marketing and social: Aimbase, Sprout Social
• Shopping and promotions: Google Merchant Center, Promoboxx
• Product and data management: Website CMS, Database Management Tools
• Office tools: Microsoft Office (Word, PowerPoint, Excel)
• Related platforms: Power BI, Tableau

AI Guidance

Textron expects employees to use AI-enabled tools responsibly and effectively. Prior experience with specific AI tools is not required, with emphasis on curiosity, adaptability, and good judgment when using AI in accordance with company policy and ethical standards.

Equal Opportunity

Textron is committed to providing Equal Opportunity in Employment to all applicants and employees regardless of protected characteristics under law, including race, color, religion, age, national origin, military status, veteran status, disability, sex (including pregnancy and sexual orientation), genetic information, or any other protected category.

Location: US-Georgia-Augusta. Schedule: Full-time. Job Function: Marketing. Job Level: Individual Contributor. Job Type: Standard. Shift: First Shift. Posting details: 10/19/2026, 3:38:38 PM. Job Number: 345659.