CarParts.com is hiring a Data Analyst to turn marketing and website signals into measurable performance improvements for long-term growth.

Analyze marketing performance across email, paid media, SEO, and loyalty programs to estimate incremental impact and ROI
Design, execute, and analyze A/B and multivariate tests for website pages, landing pages, and marketing funnels
Define test hypotheses, sample sizes, success metrics, and statistical significance thresholds to support rigorous experimentation
Track and report key website KPIs such as traffic, bounce rate, conversion rate, average order value, and session-level behavior
Use web analytics tools (Google Analytics / GA4 and BigQuery) to identify user behavior patterns and optimization opportunities
Map and analyze customer journeys to find friction points and drop-off locations across the site
Build and maintain dashboards and reporting to share marketing and website performance with stakeholders
Convert business questions into analytical projects, complete end-to-end analysis, and communicate actionable insights
Partner with cross-functional teams to apply test results and analytics findings to marketing strategy

SQL and Excel proficiency for data extraction, analysis, and reporting
Familiarity with Python for statistical analysis
Hands-on experience with web analytics platforms including Google Analytics / GA4, BigQuery, or Adobe Analytics
Experience working with e-commerce or retail marketing datasets
Knowledge of SEO/SEM metrics and best practices
Solid understanding of A/B testing methodology, statistical significance, and experimentation best practices
Experience with data visualization tools such as Tableau, Looker, Power BI, or similar
Strong communication skills and the ability to translate insights for non-technical stakeholders
Must have: Bachelor’s or Master’s degree in Data Analytics, Statistics, Marketing, Business Analytics, or a related quantitative field
Must have: 2+ years of professional experience in marketing analytics, web analytics, or a related analytical role

Data Analyst

Job Description