Data Analyst III

In this hybrid role in Livonia, MI, you will turn marketing data into clear answers that teams can act on. As a senior member of the analytics function, you will build automated reporting and dashboards, apply statistical methods to evaluate campaign performance, and help ensure data governance and quality so stakeholders can trust the insights used to shape marketing strategy.

What you’ll do

• Lead and develop automated reports and ad hoc analyses that address marketing questions and support decision-making.
• Use Python, R, and SQL to gather, clean, analyze, and recommend insights from large datasets from multiple sources, identifying trends, patterns, and key performance metrics.
• Partner with marketing teams to interpret results and optimize marketing campaigns, customer segmentation, and overall strategy.
• Build and implement data governance and quality assurance processes.
• Create and maintain Power BI reports and dashboards that translate complex information into visualizations marketing teams can easily use.
• Develop and track KPIs tied to established goals, providing regular updates to stakeholders.
• Conduct A/B tests and statistical analyses to assess marketing effectiveness and recommend improvements.
• Support effective audience segmentation and data-driven personalization approaches based on insights.
• Maintain clear documentation for data sources, methodologies, and analysis results.
• Mentor junior data analysts on best practices in the field.

What you bring

• Bachelor’s degree in Statistics, Marketing, Economics, Computer Science, or a related technical field (a Master’s degree is a plus).
• 5+ years of experience as a Data Analyst, Marketing Analyst, or similar role.
• Extensive experience with Python, R, and SQL for data analysis.
• Ability to create and interpret dashboards using Power BI, Tableau, or similar tools.
• Proficiency with marketing analytics tools and platforms such as Google Analytics and Adobe Analytics.
• Strong understanding of statistical concepts, including A/B testing and hypothesis testing.
• Comfort working both independently and collaboratively in a fast-paced, deadline-driven environment.

Tools you’ll use

• Python, R, SQL
• Power BI, Tableau
• Google Analytics, Adobe Analytics

Work setup and physical requirements

Work Solution: Hybrid

• Frequently required: stand, walk, sit, use hands to finger, handle, or feel, talk, hear, and concentrate.
• Specific vision abilities: close vision, distance vision, depth perception, and ability to adjust focus.

Immigration sponsorship: AAA Life Insurance Company does not offer immigration sponsorship for this position, including visa types such as H-1B and TN. Please do not apply if you currently require or may require employer-sponsored immigration support now or in the future.