Senior Marketing Data Analyst

The Senior Marketing Data Analyst role within the Marketing Operations team partners with marketing and enterprise data groups to deliver data solutions that are ready for business use. The position emphasizes marketing data pipelines, governance, attribution, segmentation, dashboards, and advanced analytics to support measurable improvements in marketing performance.

Responsibilities

• Act as a strategic partner to marketing and enterprise data teams to deliver business-ready marketing data solutions.
• Use data-driven insights to shape, optimize, and improve marketing strategies and execution.
• Optimize and maintain marketing data infrastructure to support analytics and reporting needs.
• Ensure data integrity while enabling scalable and efficient access to marketing data.
• Design and build scalable data pipelines that support marketing initiatives and decision-making.
• Translate complex data into clear, actionable insights and business narratives.
• Drive business growth through advanced analysis and data visualization.
• Apply expertise in data normalization, attribution methodologies, marketing metrics, and customer lifecycle analysis.
• Collaborate cross-functionally to ensure data-driven insights guide marketing initiatives.
• Enhance marketing performance through data manipulation, exploration, reporting, and strategic recommendations.
• Guide marketing data strategy by identifying trends, opportunities, and best practices.
• Support informed decision-making by delivering accurate, meaningful, and accessible marketing analytics.
• Serve as the primary liaison with Enterprise Data, Finance/BI, RevOps, Tech, and cross-functional partners to integrate, govern, and standardize marketing data across systems including CRM, Snowflake, Salesforce, Marketo/Pardot, GA4, and other marketing technologies.
• Partner with Enterprise Data to design, implement, and maintain scalable data pipelines and architectures in Snowflake and BigQuery to ensure clean, business-ready, and well-documented data assets for marketing performance reporting and analytics.
• Define, standardize, and maintain governing marketing data infrastructure to ensure consistency of key metrics, taxonomies, and architecture across global marketing teams.
• Partner with Finance and BI to develop, refine, and operationalize marketing attribution methodologies connecting marketing influence to pipeline and revenue outcomes.
• Monitor, validate, and optimize data flows and integrations, establishing QA processes, anomaly detection, and documentation to support accuracy and trustworthiness.
• Lead data stewardship efforts aligned with data governance, compliance, and integration standards across platforms and global teams.
• Extract, refine, and manage campaign and audience lists for segmentation, targeting, and activation with accuracy, compliance, and alignment to ICP definitions and marketing objectives.
• Build, analyze, and optimize audience segments across platforms such as Salesforce, ZoomInfo, CDPs, Google Analytics, and Google Ads to support global campaigns and demand generation.
• Conduct deep-dive analysis by combining multiple systems and large datasets to generate insights on customer behavior, lifecycle performance, and marketing ROI.
• Build and maintain advanced dashboards and reports in Power BI and other visualization platforms with a focus on accessibility, accuracy, and usability for marketing stakeholders and executives.
• Support ad hoc analysis, executive scorecards, and MBR/QBR reporting to evaluate marketing performance and business impact.
• Provide elevated leadership by mentoring colleagues on complex data pulls, insights analysis, dashboard design, segmentation, and systems requirements.
• Bridge marketing with enterprise data, technology, and business stakeholders to align on data strategy, requirements, and execution.
• Proactively explore new technologies, tools, and best practices to advance marketing data operations, segmentation, and performance reporting capabilities.

Requirements

• Serve as primary liaison with Enterprise Data, Finance/BI, RevOps, Tech, and cross-functional partners to integrate, govern, and standardize marketing data across systems including CRM, Snowflake, Salesforce, Marketo/Pardot, GA4, and other marketing technologies.
• Partner with Enterprise Data to design, implement, and maintain scalable data pipelines and architectures in Snowflake and BigQuery and related tools to ensure clean, business-ready, and well-documented data assets for marketing performance reporting and analytics.
• Define, standardize, and maintain governing marketing data infrastructure, ensuring consistency of key metrics, taxonomies, and architecture across global marketing teams.
• Partner with Finance and BI to develop, refine, and operationalize marketing attribution methodologies that connect marketing influence to pipeline and revenue outcomes.
• Monitor, validate, and optimize data flows and integrations, establishing QA processes, anomaly detection, and documentation to ensure accuracy and trustworthiness of data.
• Lead data stewardship efforts supporting data governance, compliance, and integration standards across platforms and global teams.
• Extract, refine, and manage complex campaign and audience lists for segmentation, targeting, and activation; ensure accuracy, compliance, and alignment with ICP definitions and marketing objectives.
• Build, analyze, and optimize audience segments across platforms such as Salesforce, ZoomInfo, CDPs, Google Analytics, and Google Ads to support global campaigns and demand generation efforts.
• Conduct deep-dive data analysis combining multiple systems and large datasets to generate actionable insights on customer behavior, lifecycle performance, and marketing ROI.
• Build and maintain advanced dashboards and reports in Power BI and other visualization platforms, ensuring accessibility, accuracy, and usability for marketing stakeholders and executives.
• Support ad hoc analysis requests, executive scorecards, and MBR/QBR reporting to evaluate marketing performance and business impact.
• Provide elevated team leadership by mentoring and supporting colleagues on complex data pulls, insights analysis, dashboard design, segmentation, and systems requirements.
• Act as a cross-functional liaison bridging marketing with enterprise data, technology, and business stakeholders to align on data strategy, requirements, and execution.
• Proactively explore new technologies, tools, and best practices to advance marketing data operations, segmentation, and performance reporting capabilities.
• Bachelor’s degree in Marketing, Business, Statistics, Data Analytics, Data Science, or a related field.
• 6+ years of experience in data analysis, reporting, business intelligence, or marketing analytics.
• Strong understanding of marketing metrics, customer lifecycle management, audience targeting, lead management, and marketing best practices.
• Proficiency in SQL and Python for data extraction, manipulation, analysis, and reporting.
• Experience working with data warehouses and BI/visualization tools such as Tableau, Power BI, Looker, Snowflake, BigQuery, Excel, and Power Query.
• Strong expertise in data cleansing, data integration, exploratory analysis, reporting, dashboard development, and data visualization best practices.
• Experience with CRM, marketing automation, and segmentation platforms such as Salesforce, Marketing Cloud/Pardot, Marketo, CDPs, Google Analytics, and similar tools.
• Knowledge of forecasting techniques, marketing analytics frameworks, attribution methodologies, and data privacy regulations (GDPR, CCPA).
• Strong analytical, problem-solving, and communication skills with the ability to translate complex data into actionable business insights.
• Ability to work independently, manage competing priorities, and collaborate effectively with cross-functional teams in a fast-paced environment.

Preferred

• Experience with Customer Data Platforms (CDPs), advanced segmentation, data integration concepts, and data science tools (e.g., R, Python).
• Experience supporting multi-regional marketing teams and B2B revenue generation strategies.

Technologies

• SQL, Python
• Power BI, Tableau, Looker
• Snowflake, BigQuery
• Excel, Power Query
• Salesforce, Marketo, Marketing Cloud/Pardot
• GA4, Google Analytics, Google Ads
• ZoomInfo, CDPs, CRM

About the Team

• Our inclusive and global teams win together every day.
• We are proud to have strong industry talent that supports your growth.
• The people, energy, and connections create an unmatched environment.
• Join an ever-evolving company with opportunities that extend beyond borders.

What Makes a Globalpayer?

• Think like a client, act like an owner, and win as one team.
• Stay curious and innovative, continuously looking for better ways to deliver impact.
• Empower each other to make decisions, driven by a passion for excellence.
• Apply to take your career global.