Google Analytics

Google Analytics Data Jobs

10 jobs found

1d ago

Digital Marketing Analytics Specialist

California State University Pomona, CA

Pomona, CA

1d ago

$5,877 - $6,114/mo Full time Marketing Analytics Business Analysis

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Job Description

The Digital Marketing Analytics Specialist roles focus on reporting, insights, and optimization of digital marketing campaigns and content strategy for Cal Poly Pomona's Strategic Communications team.

Location

Pomona, California (onsite)

Salary

USD 5,877 - 6,114 per month

Responsibilities

Generate regular reports, dashboards, and visual analyses for marketing analytics and market research initiatives, leveraging Google Analytics and Google Looker Studio.
Design an analytics reporting framework to deliver scheduled and ad hoc updates for ongoing communications programs and individual campaigns.
Contribute to the feedback loop by evaluating content performance and research findings, extracting insights, and delivering data-driven recommendations to steer future marketing strategy and content decisions that enhance performance, impact, and engagement.
Monitor and analyze the performance of digital marketing communications campaigns.
Establish consistent tracking, analysis, and reporting of key performance indicators for digital marketing strategies and tactics.
Collaborate with the marketing team to set goals and KPIs.
Ensure analytics tools, tracking systems, and data feeds are in place to consistently, accurately, and promptly measure performance to support university needs.
Serve as a site tagging expert, including implementation and ongoing management through Google Tag Manager.
Conduct tagging audits and data integrity checks on a regular basis.
Analyze metrics to identify key trends at regular intervals to inform campaign strategies and tactics.
With the IT team, configure conversion goals and experiments in Google Analytics, manage UTM tracking codes, and perform backend analytics for major social media platforms and email campaigns.
Provide guidance on best practices, strategies, and tactics.
Educate teammates and stakeholders about the value and application of digital analytics through one-on-one conversations, presentations, and data visualizations; collaborate with StratComm and other stakeholders to incorporate data-driven ideas throughout planning, strategizing, and execution of campaigns.
Stay current on emerging tools and best practices in digital marketing and marketing research.
Lead search engine marketing and pay-per-click efforts in collaboration with StratComm and other partners.
Perform other duties as assigned.

Requirements

Bachelor’s degree or equivalent in a related field with four years of relevant experience.
Comprehensive knowledge of marketing, branding, communications, public relations, and related disciplines.
Thorough ability to use media outlets, including planning media coverage and publicity campaigns for the university and events.
Proven capacity to stay informed about campus events and current affairs to identify media opportunities that promote the university.
Demonstrated competence in independently applying advanced judgment to create and implement strategies and initiatives.
Track record of developing and executing campaigns with measurable results.
Advanced analytical and organizational skills to manage initiatives within time and budget constraints.
Ability to analyze and integrate pertinent facts into communication materials.
Strong storytelling and journalistic writing abilities, plus advanced editorial skills.
Knowledge of interview techniques and the ability to craft and deliver media messages.
Working knowledge of marketing and research methods; ability to apply market research to identify needs and target audiences.
Ability to apply appropriate statistical techniques to research.
Advanced public and internal relations skills to represent the university, collaborate with stakeholders, and manage vendor partnerships.
Excellent communication and interpersonal skills to build relationships and drive change initiatives.
Advanced mentoring or supervisory capabilities.
Strong ability to use technology and relevant event planning and management tools.

Technologies

Google Analytics
Google Looker Studio
Google Tag Manager
Google Search Console
Sprout Social
Wordpress
Cascade
Salesforce
Slate
HTML

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9d ago

Analytics Engineer

Cox Automotive Atlanta, GA

Atlanta, GA

9d ago

$102k - $169k/yr Full time Adobe Analytics Analyst Analytical Skills

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Job Description

Analytics Engineer role at Cox Automotive in Atlanta, GA (onsite) with a salary range of USD 101,500 to 169,100 per year.

Responsibilities

Partner with cross-functional teams to drive data informed decision making for growth and business optimization.
Build and maintain foundational assets such as a Data Dictionary and a Query Repository, establishing standards and traceability for monitoring the health of Cox Automotive Consumer & Marketing Solutions products; collaborate with stakeholders to optimize these assets.
Collaborate with analysts to define data asset requirements, translating metrics and use cases into asset development based on database schemas or by coordinating with data scrum teams; identify opportunities to optimize assets with a focus on runtime performance.
Support the development and maintenance of data models using dbt and SQL transformations deployed to Snowflake, following a lifecycle from stakeholder intake to production deployment.
Participate in version controlled development workflows using GitHub, including branching, pull requests, code reviews, and CI/CD processes to ensure reliable data deployments.
Maintain data lineages that document metrics in each report, their queries, and data sources; proactively suggest improvements to documentation to ease future updates and troubleshooting.
Contribute to semantic layer documentation and metadata to enable AI powered analytics tools to interpret natural language queries against business data.
Develop and maintain anomaly detection and alerting capabilities for data assets; continuously improve detection methods and thresholds to ensure data quality.
Apply advanced analytics methods and collaborate with analysts or scrum teams to identify root causes of data anomaly alerts.
With limited manager oversight, administer access to analytics tools.
Support BI tool strategy projects with leadership, focusing on optimizing platforms to align with analytics needs.
Maintain and optimize technologies that enable the analytics practice and team operations, including SharePoint, operational insights, and various automation such as insights and workflow automation.
Leverage AI and GenAI applications to augment task execution, improve workflow efficiency, and accelerate delivery of analytics deliverables.
Learn and apply analytics technologies (web analytics tools, SQL-based databases, data visualization software, AI/GenAI capabilities) and coordinate with vendors to resolve issues.
Support Analytics Leads or other leaders on company initiatives; may lead project execution to meet milestones after aligning with leadership.
Guide other analysts on advanced techniques and validate their work.
Collaborate with managers to define priorities and deliver against business goals, working independently and with cross-functional teams.
Operate with limited supervision; proactively optimize existing solutions.
Travel up to 5 percent for same-day or overnight business trips.
Perform other related duties as assigned.

Requirements

Authorized to work in the United States for any employer without current or future sponsorship; no OPT, CPT, STEM OPT, or visa sponsorship now or in the future.
Residence within commutable distance to the Atlanta office.
Bachelor's Degree and 6+ years of experience, or 18 years of related experience.
Intermediate SQL programming skills and knowledge of SQL based relational databases; experience with ETL processing of big data.
6+ years experience with SQL based relational databases (e.g., Athena, Redshift, Snowflake); Snowflake preferred.
6+ years experience with BI tools (Power BI, Domo, Tableau).
Strong Microsoft Excel skills; proficiency with the Microsoft Office Suite.
Web analytics knowledge (Google Analytics, Adobe Analytics) highly preferred.
Experience with data transformation tools such as dbt, including model development, testing, and documentation preferred.
Familiarity with version control systems (GitHub) and CI/CD workflows for data pipeline deployment.
Experience with or willingness to learn Snowflake capabilities, including Cortex AI features for semantic layer and natural language analytics.
Previous experience with AI/GenAI applications to augment tasks or workflows, including AI assisted development tools (Claude Code, GitHub Copilot).
Ability to learn and apply AI/GenAI capabilities as part of analytics operations, including using large language models for code generation, documentation, data quality analysis, and automation.
Previous experience with machine learning or automation, especially anomaly detection, threshold setting, or natural language generation, a plus.
Tableau Server certification and AWS Data Analytics certification are pluses.
Ability to work directly with vendors to resolve issues and support long term projects and initiatives.
Willingness to learn and use analytics technologies (web analytics tools, work management software, AI/GenAI capabilities).
Demonstrated ability to build relationships and collaborate across teams; capable of consulting stakeholders for optimal outcomes.
Ability to anticipate stakeholders' needs and provide proactive solutions that strengthen partnerships.
Ability to develop scalable processes and standards to improve team efficiency.
Excellent communication skills; able to present findings clearly to stakeholders and translate analytical insights into a cohesive narrative.
Creative problem solver who questions assumptions and tests hypotheses with data; translates requests into actionable tasks with timelines.
Strong organizational and prioritization skills in a deadline-driven, evolving environment; flexible and adaptable to agile workflows.
Proactive, self-motivated, with curiosity and a commitment to continuous learning in the digital and automotive spaces.
Travel up to 5 percent.

Technologies

dbt
SQL
Snowflake
GitHub
Power BI
Domo
Tableau
Excel
Google Analytics
Adobe Analytics
Snowflake Cortex Analyst
Cortex AI
SharePoint

Benefits

Flexible vacation with pay
Seven paid holidays per year
Up to 160 hours of paid wellness annually
Bereavement leave
Time off to vote
Jury duty leave
Volunteer time off
Military leave
Parental leave

Compensation

Base salary range: USD 101,500 to 169,100 per year
Salary may vary by location and candidate knowledge, skills, and abilities
Potential eligibility for additional compensation such as incentive programs

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14d ago

Jr. Web Marketing Specialist - Analytics Track

WebFX Harrisburg, PA

Harrisburg, PA

14d ago

$47k - $50k/yr Full time Marketing Analytics Campaign Management

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Job Description

WebFX, an established digital marketing agency in Harrisburg, is seeking an entry-level Jr. Web Marketing Specialist within the Analytics Track. This fully on-site role emphasizes planning and executing data-informed marketing campaigns while analyzing performance metrics, supported by structured training and clear opportunities for career growth in a collaborative, in-office environment.

Responsibilities

Develop and implement data-driven SEO strategies and optimizations for client sites
Build and manage PPC campaigns on Google Ads to drive positive results for clients
Plan content strategy and create outlines to guide copywriters
Coordinate CRO projects and recommend best practices for client websites
Design and execute email marketing campaigns
Perform light backend edits on client websites to fix issues and implement content updates
Analyze campaign performance using Google Analytics and RevenueCloudFX and prepare monthly reports
Interpret web analytics, demographic data, market research, and buyer behavior to adjust strategies
Conduct industry research such as competitor and keyword analyses
Run A/B tests, usability assessments, and conversion rate experiments to determine effective approaches and provide recommendations
Collaborate with senior digital marketers on large client campaigns and accounts
Occasionally participate in client meetings to report on strategy and results alongside senior team members

Requirements

Bachelor's Degree
GPA 3.4 or above

Technologies

Excel/Google Suite
Google Analytics
Basic HTML
RevenueCloudFX
Google Ads

Benefits

Comprehensive, on-the-job training and ongoing career development
Initial career kickstart training to build foundational hard skills in the first months
Ongoing advanced training sessions from industry experts as you progress
Regular team Lunch-and-Learns conducted on-site
Career growth and upward progression paths
All Jr-level roles serve as the entry point on a structured promotional path within WebFX
Merit-based promotions for teammates who meet or exceed performance metrics
Regular one-on-one check-ins with a manager to support career development
Potential promotional path for this Analytics Track role includes: Digital Marketing Specialist, Digital Marketing Analyst, Digital Marketing Consultant, Lead Internet Marketing Consultant, Sr. Internet Marketing Consultant
In-person collaboration with a team of industry experts
The position is fully in-office at the Harrisburg riverside campus, with potential evolution as tenure progresses

Compensation

$47,000–$50,000 per year, with potential for higher based on work experience

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20d ago

Customer Data Analyst

Express Columbus, OH

Columbus, OH

20d ago

Full time Analyst Analytics Customer Insights

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Job Description

Benefits and culture

Express offers a collaborative, data-driven environment within a multichannel retail platform that powers Express and Bonobos worldwide. This onsite role at the Columbus Corporate Headquarters puts you at the center of cross-functional partnerships with Marketing, Digital Media, E-Commerce, and Technology to transform customer data into actionable insights that drive growth and improve the health of the customer base across new and existing segments. You will contribute to campaigns, product initiatives, and leadership decisions while upholding a commitment to data integrity and continuous improvement.

Location: Columbus Corporate Headquarters, onsite

Responsibilities

Analyze and report on core customer file KPIs, including acquisition, retention, reactivation, frequency, spend, and lifetime value
Perform deep-dive analysis to understand the drivers behind customer trends and performance changes
Monitor customer file health over time, identifying risks and opportunities tied to product, channel, and marketing performance
Evaluate the effectiveness of marketing campaigns and product initiatives as they relate to customer growth and loyalty
Partner with Digital Marketing to support ecommerce and marketing analytics
Assist in identifying opportunities to improve marketing ROI and customer engagement through data-driven insights
Develop and maintain dashboards and reporting tools to track customer and marketing performance
Translate complex datasets into clear, actionable insights for marketing, merchandising, and leadership teams
Support the development of standardized reporting frameworks and recurring performance readouts
Partner with Technology and Platform teams to maintain the customer database, ensuring accuracy, consistency, and growth across online and offline channels
Ensure data integrity through validation, cleansing, and ongoing quality checks
Collaborate cross-functionally to support test-and-learn initiatives and continuous improvement

Requirements

Bachelor’s degree in Analytics, Data Science, or a related field; MBA or advanced degree a plus
3-5+ years of experience in data analysis, customer analytics, or marketing analytics
Strong experience working with customer databases and large datasets
Proficiency in data extraction and analysis
Experience with Google Analytics and CRM or marketing automation platforms
Experience with data visualization and BI tools
Advanced Excel skills; familiarity with statistical analysis techniques
Experience in ecommerce or digital-first businesses; fashion retail preferred
Ability to manage multiple workstreams independently in a fast-paced environment
Strong attention to detail with the ability to communicate insights clearly to non-technical stakeholders

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1mo ago

Marketing Data Analyst - Senior

Strand Marketing Hermosa Beach, CA

Hermosa Beach, CA

1mo ago Closed

$120k - $160k/yr Full time Marketing Senior Analyst

This position is no longer accepting applications (closed Jul 17, 2026).

Job Description

Strand Marketing offers a collaborative, fast-paced environment with strong hybrid work flexibility in Hermosa Beach. This role emphasizes data-driven decision making across affiliate, email, native, and display marketing channels, backed by a competitive compensation package and a comprehensive benefits program.

Benefits

Competitive Pay
401K with 4% company match
Comprehensive medical, dental & vision package
WFH Mondays and WFH + Half Day Fridays all year
Monthly home office and lifestyle reimbursement
Monthly happy hours, team building events, and volunteer opportunities
Fun, energizing and fast-paced work environment

Responsibilities

Lead performance analysis across affiliate, email, native, and display channels to identify trends, risks, and optimization opportunities
Reconcile and validate data across multiple sources to ensure accuracy for internal reporting and client-facing deliverables
Build and maintain dashboards and automated reporting tools to improve visibility and decision-making
Develop forecasting models and ROI analyses to guide strategic investment decisions
Partner cross-functionally with marketing, BI, and operations teams to support campaign performance and business insights
Translate complex data into clear, compelling narratives for stakeholders, including leadership and clients
Identify and implement automation and process improvements to increase efficiency and reduce manual work

Requirements

7+ years of experience in digital marketing analytics, ideally across affiliate, email, native, or display channels
Strong understanding of performance metrics such as CPA, CPC, CPM, conversion rate, and ROI
Technical experience building dashboards and reports using tools like Google Sheets, Excel, Domo, Tableau, Looker Studio, or similar
Working knowledge of SQL, tracking pixels, tag managers, and analytics platforms (e.g., Google Analytics, Adobe Analytics)
Familiarity with marketing and partner platforms such as Impact.com, Google Ads, Outbrain/Taboola, Mailchimp, or similar
Proven ability to turn complex data into clear, actionable insights
Experience with forecasting, profitability modeling, and performance optimization strategies
Strong communication skills with the ability to present insights to both technical and non-technical audiences
A process-oriented mindset with experience improving workflows and implementing automation

Technologies

Google Sheets
Excel
Domo
Tableau
Looker Studio
SQL
Google Analytics
Adobe Analytics
Impact.com
Google Ads
Outbrain
Taboola
Mailchimp

In this role, success means

Marketing decisions are consistently backed by accurate, timely, and actionable data
Campaign performance improves through clear optimization insights and strategic recommendations
Reporting is reliable, scalable, and easily understood by both internal teams and clients
Data processes are streamlined, reducing manual effort and increasing operational efficiency
Stakeholders trust and rely on your insights to guide business and client decisions
Complex data is translated into clear, compelling narratives that help stakeholders quickly understand performance trends, risks, opportunities, and recommended actions

Why join Strand

Opportunity to work on high-impact performance marketing initiatives across a diverse client portfolio
Collaborative, fast-paced environment with strong cross-functional partnership
High ownership and visibility into business-critical decisions
Exposure to both strategic and technical aspects of marketing analytics

Application question

Will you now or in the future require employer sponsorship to work in the United States?

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1mo ago

Jr. Business Data Analyst

webfx.com Harrisburg, PA

Harrisburg, PA

1mo ago Closed

$50k - $53k/yr Full time Marketing Analyst Analytics

This position is no longer accepting applications (closed Jul 13, 2026).

Job Description

WebFX is hiring an entry-level Jr. Business Data Analyst to join its Marketing team in Harrisburg, onsite. The role centers on direct client communication, data-driven digital marketing planning, and turning analytics into actionable recommendations, with comprehensive on-the-job training provided.

Responsibilities

Act as the primary contact for a defined client roster, offering industry guidance and recommendations to help clients reach their objectives.
Develop enduring client relationships rooted in trust and rapport, contributing to a strong retention rate.
Design and implement data-informed search engine optimization strategies and improvements for assigned clients.
Create and manage pay-per-click campaigns, including Google Ads, to deliver favorable outcomes for clients.
Develop content strategy and prepare outlines for the in-house copywriters.
Coordinate CRO projects from planning through execution and advise clients on CRO best practices.
Make light edits in the back end of client sites to fix issues and apply content.
Analyze campaign performance using Google Analytics and RevenueCloudFX and generate monthly reports.
Interpret analytics, demographics, market research, and buyer behavior to adjust strategies based on insights.
Conduct industry research including competitor analysis and keyword research.
Carry out A/B tests, usability studies, and conversion rate testing to identify effective approaches and provide recommendations.

Requirements

Bachelor's Degree required; all majors welcome.
Minimum GPA of 3.4.

Technologies

Excel / Google Suite
Google Analytics
Basic HTML

Benefits

An initial onboarding program to build foundational hard skills during the first months on the job.
Ongoing advanced training from industry experts as you progress in your role.
Regular on-site Lunch and Learn sessions in our training facilities.
Junior roles mark the starting point of a promotion pathway within WebFX.
Merit-based promotions are common for team members who meet performance metrics.
Regular one-on-one check-ins with a manager to support career development.
Career progression includes: Digital Marketing Specialist, Digital Marketing Analyst, Digital Marketing Consultant, Lead Internet Marketing Consultant, Sr. Internet Marketing Consultant.
The role is fully on-site at the Harrisburg riverside campus, with opportunities to evolve as tenure grows.
Salary range: $50,000 - $53,000 per year, with potential increases based on experience.

Culture on social media

Instagram
Twitter
Facebook

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1mo ago

Associate eCommerce Data Analyst

Uline Pleasant Prairie, WI

Pleasant Prairie, WI

1mo ago Closed

Full time A/B Testing Analyst Analytics

This position is no longer accepting applications (closed Jul 12, 2026).

Job Description

Uline, based in Pleasant Prairie, Wisconsin, is seeking an Associate Ecommerce Data Analyst to join on-site. The role centers on supporting the ecommerce data infrastructure, producing reports and dashboards, and translating data insights into improvements for the online customer experience.

Responsibilities

Help oversee Uline's ecommerce data infrastructure, covering digital analytics data, reporting and analytics platforms to inform business decisions.
Use Google Analytics, BigQuery, SQL and Power BI to create reports and visual dashboards.
Collaborate with ecommerce teams to establish project success metrics.
Participate in project meetings and apply data insights to support decision-making.
Set up tracking and success metrics, then apply A/B and multivariate testing to enhance the online customer experience.

Requirements

Bachelor's degree in Marketing, Information Systems, IT or a related field.
Previous ecommerce experience is preferred.
Familiarity with web analytics, tag management solutions, SQL, dashboard visualization and A/B testing.

Technologies

Google Analytics
BigQuery
SQL
Power BI

Benefits

Complete health insurance coverage and 401(k) with 6% employer match that starts day one.
Multiple bonus programs.
Paid holidays and generous paid time off.
Tuition Assistance Program that covers professional continuing education.