Jr. Business Data Analyst

WebFX is hiring an entry-level Jr. Business Data Analyst to join its Marketing team in Harrisburg, onsite. The role centers on direct client communication, data-driven digital marketing planning, and turning analytics into actionable recommendations, with comprehensive on-the-job training provided.

Responsibilities

• Act as the primary contact for a defined client roster, offering industry guidance and recommendations to help clients reach their objectives.
• Develop enduring client relationships rooted in trust and rapport, contributing to a strong retention rate.
• Design and implement data-informed search engine optimization strategies and improvements for assigned clients.
• Create and manage pay-per-click campaigns, including Google Ads, to deliver favorable outcomes for clients.
• Develop content strategy and prepare outlines for the in-house copywriters.
• Coordinate CRO projects from planning through execution and advise clients on CRO best practices.
• Make light edits in the back end of client sites to fix issues and apply content.
• Analyze campaign performance using Google Analytics and RevenueCloudFX and generate monthly reports.
• Interpret analytics, demographics, market research, and buyer behavior to adjust strategies based on insights.
• Conduct industry research including competitor analysis and keyword research.
• Carry out A/B tests, usability studies, and conversion rate testing to identify effective approaches and provide recommendations.

Requirements

• Bachelor's Degree required; all majors welcome.
• Minimum GPA of 3.4.

Technologies

• Excel / Google Suite
• Google Analytics
• Basic HTML

Benefits

• An initial onboarding program to build foundational hard skills during the first months on the job.
• Ongoing advanced training from industry experts as you progress in your role.
• Regular on-site Lunch and Learn sessions in our training facilities.
• Junior roles mark the starting point of a promotion pathway within WebFX.
• Merit-based promotions are common for team members who meet performance metrics.
• Regular one-on-one check-ins with a manager to support career development.
• Career progression includes: Digital Marketing Specialist, Digital Marketing Analyst, Digital Marketing Consultant, Lead Internet Marketing Consultant, Sr. Internet Marketing Consultant.
• The role is fully on-site at the Harrisburg riverside campus, with opportunities to evolve as tenure grows.
• Salary range: $50,000 - $53,000 per year, with potential increases based on experience.

Culture on social media

• Instagram
• Twitter
• Facebook