Marketing Data Analyst - Senior

Strand Marketing offers a collaborative, fast-paced environment with strong hybrid work flexibility in Hermosa Beach. This role emphasizes data-driven decision making across affiliate, email, native, and display marketing channels, backed by a competitive compensation package and a comprehensive benefits program.

Benefits

• Competitive Pay
• 401K with 4% company match
• Comprehensive medical, dental & vision package
• WFH Mondays and WFH + Half Day Fridays all year
• Monthly home office and lifestyle reimbursement
• Monthly happy hours, team building events, and volunteer opportunities
• Fun, energizing and fast-paced work environment

Responsibilities

• Lead performance analysis across affiliate, email, native, and display channels to identify trends, risks, and optimization opportunities
• Reconcile and validate data across multiple sources to ensure accuracy for internal reporting and client-facing deliverables
• Build and maintain dashboards and automated reporting tools to improve visibility and decision-making
• Develop forecasting models and ROI analyses to guide strategic investment decisions
• Partner cross-functionally with marketing, BI, and operations teams to support campaign performance and business insights
• Translate complex data into clear, compelling narratives for stakeholders, including leadership and clients
• Identify and implement automation and process improvements to increase efficiency and reduce manual work

Requirements

• 7+ years of experience in digital marketing analytics, ideally across affiliate, email, native, or display channels
• Strong understanding of performance metrics such as CPA, CPC, CPM, conversion rate, and ROI
• Technical experience building dashboards and reports using tools like Google Sheets, Excel, Domo, Tableau, Looker Studio, or similar
• Working knowledge of SQL, tracking pixels, tag managers, and analytics platforms (e.g., Google Analytics, Adobe Analytics)
• Familiarity with marketing and partner platforms such as Impact.com, Google Ads, Outbrain/Taboola, Mailchimp, or similar
• Proven ability to turn complex data into clear, actionable insights
• Experience with forecasting, profitability modeling, and performance optimization strategies
• Strong communication skills with the ability to present insights to both technical and non-technical audiences
• A process-oriented mindset with experience improving workflows and implementing automation

Technologies

• Google Sheets
• Excel
• Domo
• Tableau
• Looker Studio
• SQL
• Google Analytics
• Adobe Analytics
• Impact.com
• Google Ads
• Outbrain
• Taboola
• Mailchimp

In this role, success means

• Marketing decisions are consistently backed by accurate, timely, and actionable data
• Campaign performance improves through clear optimization insights and strategic recommendations
• Reporting is reliable, scalable, and easily understood by both internal teams and clients
• Data processes are streamlined, reducing manual effort and increasing operational efficiency
• Stakeholders trust and rely on your insights to guide business and client decisions
• Complex data is translated into clear, compelling narratives that help stakeholders quickly understand performance trends, risks, opportunities, and recommended actions

Why join Strand

• Opportunity to work on high-impact performance marketing initiatives across a diverse client portfolio
• Collaborative, fast-paced environment with strong cross-functional partnership
• High ownership and visibility into business-critical decisions
• Exposure to both strategic and technical aspects of marketing analytics

Application question

Will you now or in the future require employer sponsorship to work in the United States?