Social Media and Marketing Coordinator and Google Analytics

JW Truck Sales, Inc is seeking a dynamic Social Media and Marketing Coordinator with Google Analytics expertise to craft digital narratives, manage social media campaigns, analyze performance, and optimize marketing strategies.

Responsibilities

• Plan and execute engaging social media campaigns across Facebook, Instagram, Twitter, LinkedIn, and other networks to elevate brand visibility and audience engagement.
• Coordinate daily publishing calendars with tools such as Hootsuite or Buffer to maintain consistent messaging aligned with the brand voice.
• Produce compelling visuals and copy, including graphics, videos, photography, and written posts, using Adobe Photoshop, Illustrator, and Creative Suite.
• Perform social listening to track brand mentions, industry trends, and competitor activity to guide content planning and reputation management.
• Run targeted Facebook ad campaigns aimed at defined audiences to drive traffic and conversions.
• Analyze site traffic and campaign performance with Google Analytics and other analytics tools; deliver reports highlighting insights and recommended actions.
• Work with the PR team to develop press materials, manage media relationships, and support brand initiatives.
• Support ecommerce by aligning social campaigns with online sales channels and measuring ROI.
• Proofread content for accuracy, clarity, and brand consistency prior to publication to maintain high-quality standards.

Requirements

• Proven track record in social media management, digital marketing, and content creation with solid understanding of platform algorithms.
• Knowledge of SEO techniques to boost online visibility through keyword research and optimized content strategies.
• Proficient in graphic design with Photoshop, Illustrator, and Creative Suite; basic video editing is a plus.
• Experience with social listening tools like Hootsuite or Buffer to monitor brand reputation and industry trends.
• Experience with Facebook Advertising to create targeted campaigns that maximize engagement.
• Strong analytical abilities with Google Analytics experience to interpret data trends and assess campaign performance.
• Excellent proofreading to ensure polished, accurate content aligned with brand standards.
• Ability to manage multiple projects concurrently with attention to detail in a fast-paced setting.
• Strong relationship management skills for cross-functional collaboration with PR, sales, and creative teams.

Technologies

• Facebook
• Instagram
• Twitter
• LinkedIn
• Hootsuite
• Buffer
• Google Analytics
• Adobe Photoshop
• Adobe Illustrator
• Adobe Creative Suite
• Facebook Advertising Platform

Benefits

• Health insurance
• Paid time off

Pay

$18.00 - $24.00 per hour

Expected Hours

40 hours per week

Work Location

In person — Flowery Branch, GA (onsite)