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Today

Digital Marketing Analytics Specialist

California State University Pomona, CA

Pomona, CA

Today

$5,877 - $6,114/mo Full time Marketing Analytics Business Analysis

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Job Description

The Digital Marketing Analytics Specialist roles focus on reporting, insights, and optimization of digital marketing campaigns and content strategy for Cal Poly Pomona's Strategic Communications team.

Location

Pomona, California (onsite)

Salary

USD 5,877 - 6,114 per month

Responsibilities

Generate regular reports, dashboards, and visual analyses for marketing analytics and market research initiatives, leveraging Google Analytics and Google Looker Studio.
Design an analytics reporting framework to deliver scheduled and ad hoc updates for ongoing communications programs and individual campaigns.
Contribute to the feedback loop by evaluating content performance and research findings, extracting insights, and delivering data-driven recommendations to steer future marketing strategy and content decisions that enhance performance, impact, and engagement.
Monitor and analyze the performance of digital marketing communications campaigns.
Establish consistent tracking, analysis, and reporting of key performance indicators for digital marketing strategies and tactics.
Collaborate with the marketing team to set goals and KPIs.
Ensure analytics tools, tracking systems, and data feeds are in place to consistently, accurately, and promptly measure performance to support university needs.
Serve as a site tagging expert, including implementation and ongoing management through Google Tag Manager.
Conduct tagging audits and data integrity checks on a regular basis.
Analyze metrics to identify key trends at regular intervals to inform campaign strategies and tactics.
With the IT team, configure conversion goals and experiments in Google Analytics, manage UTM tracking codes, and perform backend analytics for major social media platforms and email campaigns.
Provide guidance on best practices, strategies, and tactics.
Educate teammates and stakeholders about the value and application of digital analytics through one-on-one conversations, presentations, and data visualizations; collaborate with StratComm and other stakeholders to incorporate data-driven ideas throughout planning, strategizing, and execution of campaigns.
Stay current on emerging tools and best practices in digital marketing and marketing research.
Lead search engine marketing and pay-per-click efforts in collaboration with StratComm and other partners.
Perform other duties as assigned.

Requirements

Bachelor’s degree or equivalent in a related field with four years of relevant experience.
Comprehensive knowledge of marketing, branding, communications, public relations, and related disciplines.
Thorough ability to use media outlets, including planning media coverage and publicity campaigns for the university and events.
Proven capacity to stay informed about campus events and current affairs to identify media opportunities that promote the university.
Demonstrated competence in independently applying advanced judgment to create and implement strategies and initiatives.
Track record of developing and executing campaigns with measurable results.
Advanced analytical and organizational skills to manage initiatives within time and budget constraints.
Ability to analyze and integrate pertinent facts into communication materials.
Strong storytelling and journalistic writing abilities, plus advanced editorial skills.
Knowledge of interview techniques and the ability to craft and deliver media messages.
Working knowledge of marketing and research methods; ability to apply market research to identify needs and target audiences.
Ability to apply appropriate statistical techniques to research.
Advanced public and internal relations skills to represent the university, collaborate with stakeholders, and manage vendor partnerships.
Excellent communication and interpersonal skills to build relationships and drive change initiatives.
Advanced mentoring or supervisory capabilities.
Strong ability to use technology and relevant event planning and management tools.

Technologies

Google Analytics
Google Looker Studio
Google Tag Manager
Google Search Console
Sprout Social
Wordpress
Cascade
Salesforce
Slate
HTML

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13d ago

Jr. Web Marketing Specialist - Analytics Track

WebFX Harrisburg, PA

Harrisburg, PA

13d ago

$47k - $50k/yr Full time Marketing Analytics Campaign Management

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Job Description

WebFX, an established digital marketing agency in Harrisburg, is seeking an entry-level Jr. Web Marketing Specialist within the Analytics Track. This fully on-site role emphasizes planning and executing data-informed marketing campaigns while analyzing performance metrics, supported by structured training and clear opportunities for career growth in a collaborative, in-office environment.

Responsibilities

Develop and implement data-driven SEO strategies and optimizations for client sites
Build and manage PPC campaigns on Google Ads to drive positive results for clients
Plan content strategy and create outlines to guide copywriters
Coordinate CRO projects and recommend best practices for client websites
Design and execute email marketing campaigns
Perform light backend edits on client websites to fix issues and implement content updates
Analyze campaign performance using Google Analytics and RevenueCloudFX and prepare monthly reports
Interpret web analytics, demographic data, market research, and buyer behavior to adjust strategies
Conduct industry research such as competitor and keyword analyses
Run A/B tests, usability assessments, and conversion rate experiments to determine effective approaches and provide recommendations
Collaborate with senior digital marketers on large client campaigns and accounts
Occasionally participate in client meetings to report on strategy and results alongside senior team members

Requirements

Bachelor's Degree
GPA 3.4 or above

Technologies

Excel/Google Suite
Google Analytics
Basic HTML
RevenueCloudFX
Google Ads

Benefits

Comprehensive, on-the-job training and ongoing career development
Initial career kickstart training to build foundational hard skills in the first months
Ongoing advanced training sessions from industry experts as you progress
Regular team Lunch-and-Learns conducted on-site
Career growth and upward progression paths
All Jr-level roles serve as the entry point on a structured promotional path within WebFX
Merit-based promotions for teammates who meet or exceed performance metrics
Regular one-on-one check-ins with a manager to support career development
Potential promotional path for this Analytics Track role includes: Digital Marketing Specialist, Digital Marketing Analyst, Digital Marketing Consultant, Lead Internet Marketing Consultant, Sr. Internet Marketing Consultant
In-person collaboration with a team of industry experts
The position is fully in-office at the Harrisburg riverside campus, with potential evolution as tenure progresses

Compensation

$47,000–$50,000 per year, with potential for higher based on work experience

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1mo ago

Social Media and Marketing Coordinator and Google Analytics

JW Truck Sales, Inc Flowery Branch, GA

Flowery Branch, GA

1mo ago Closed

$18 - $24/hr Full time Marketing Analytics Brand Management

This position is no longer accepting applications (closed Jul 3, 2026).

Job Description

JW Truck Sales, Inc is seeking a dynamic Social Media and Marketing Coordinator with Google Analytics expertise to craft digital narratives, manage social media campaigns, analyze performance, and optimize marketing strategies.

Responsibilities

Plan and execute engaging social media campaigns across Facebook, Instagram, Twitter, LinkedIn, and other networks to elevate brand visibility and audience engagement.
Coordinate daily publishing calendars with tools such as Hootsuite or Buffer to maintain consistent messaging aligned with the brand voice.
Produce compelling visuals and copy, including graphics, videos, photography, and written posts, using Adobe Photoshop, Illustrator, and Creative Suite.
Perform social listening to track brand mentions, industry trends, and competitor activity to guide content planning and reputation management.
Run targeted Facebook ad campaigns aimed at defined audiences to drive traffic and conversions.
Analyze site traffic and campaign performance with Google Analytics and other analytics tools; deliver reports highlighting insights and recommended actions.
Work with the PR team to develop press materials, manage media relationships, and support brand initiatives.
Support ecommerce by aligning social campaigns with online sales channels and measuring ROI.
Proofread content for accuracy, clarity, and brand consistency prior to publication to maintain high-quality standards.

Requirements

Proven track record in social media management, digital marketing, and content creation with solid understanding of platform algorithms.
Knowledge of SEO techniques to boost online visibility through keyword research and optimized content strategies.
Proficient in graphic design with Photoshop, Illustrator, and Creative Suite; basic video editing is a plus.
Experience with social listening tools like Hootsuite or Buffer to monitor brand reputation and industry trends.
Experience with Facebook Advertising to create targeted campaigns that maximize engagement.
Strong analytical abilities with Google Analytics experience to interpret data trends and assess campaign performance.
Excellent proofreading to ensure polished, accurate content aligned with brand standards.
Ability to manage multiple projects concurrently with attention to detail in a fast-paced setting.
Strong relationship management skills for cross-functional collaboration with PR, sales, and creative teams.

Technologies

Facebook
Instagram
Twitter
LinkedIn
Hootsuite
Buffer
Google Analytics
Adobe Photoshop
Adobe Illustrator
Adobe Creative Suite
Facebook Advertising Platform

Benefits

Health insurance
Paid time off

Pay

$18.00 - $24.00 per hour

Expected Hours

40 hours per week

Work Location

In person — Flowery Branch, GA (onsite)

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