Jr. Web Marketing Specialist - Analytics Track

WebFX, an established digital marketing agency in Harrisburg, is seeking an entry-level Jr. Web Marketing Specialist within the Analytics Track. This fully on-site role emphasizes planning and executing data-informed marketing campaigns while analyzing performance metrics, supported by structured training and clear opportunities for career growth in a collaborative, in-office environment.

Responsibilities

• Develop and implement data-driven SEO strategies and optimizations for client sites
• Build and manage PPC campaigns on Google Ads to drive positive results for clients
• Plan content strategy and create outlines to guide copywriters
• Coordinate CRO projects and recommend best practices for client websites
• Design and execute email marketing campaigns
• Perform light backend edits on client websites to fix issues and implement content updates
• Analyze campaign performance using Google Analytics and RevenueCloudFX and prepare monthly reports
• Interpret web analytics, demographic data, market research, and buyer behavior to adjust strategies
• Conduct industry research such as competitor and keyword analyses
• Run A/B tests, usability assessments, and conversion rate experiments to determine effective approaches and provide recommendations
• Collaborate with senior digital marketers on large client campaigns and accounts
• Occasionally participate in client meetings to report on strategy and results alongside senior team members

Requirements

• Bachelor's Degree
• GPA 3.4 or above

Technologies

• Excel/Google Suite
• Google Analytics
• Basic HTML
• RevenueCloudFX
• Google Ads

Benefits

• Comprehensive, on-the-job training and ongoing career development
• Initial career kickstart training to build foundational hard skills in the first months
• Ongoing advanced training sessions from industry experts as you progress
• Regular team Lunch-and-Learns conducted on-site
• Career growth and upward progression paths
• All Jr-level roles serve as the entry point on a structured promotional path within WebFX
• Merit-based promotions for teammates who meet or exceed performance metrics
• Regular one-on-one check-ins with a manager to support career development
• Potential promotional path for this Analytics Track role includes: Digital Marketing Specialist, Digital Marketing Analyst, Digital Marketing Consultant, Lead Internet Marketing Consultant, Sr. Internet Marketing Consultant
• In-person collaboration with a team of industry experts
• The position is fully in-office at the Harrisburg riverside campus, with potential evolution as tenure progresses

Compensation

$47,000–$50,000 per year, with potential for higher based on work experience