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11d ago

Jr. Web Marketing Specialist - Analytics Track

WebFX Harrisburg, PA

Harrisburg, PA

11d ago

$47k - $50k/yr Full time Marketing Analytics Campaign Management

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Job Description

WebFX, an established digital marketing agency in Harrisburg, is seeking an entry-level Jr. Web Marketing Specialist within the Analytics Track. This fully on-site role emphasizes planning and executing data-informed marketing campaigns while analyzing performance metrics, supported by structured training and clear opportunities for career growth in a collaborative, in-office environment.

Responsibilities

Develop and implement data-driven SEO strategies and optimizations for client sites
Build and manage PPC campaigns on Google Ads to drive positive results for clients
Plan content strategy and create outlines to guide copywriters
Coordinate CRO projects and recommend best practices for client websites
Design and execute email marketing campaigns
Perform light backend edits on client websites to fix issues and implement content updates
Analyze campaign performance using Google Analytics and RevenueCloudFX and prepare monthly reports
Interpret web analytics, demographic data, market research, and buyer behavior to adjust strategies
Conduct industry research such as competitor and keyword analyses
Run A/B tests, usability assessments, and conversion rate experiments to determine effective approaches and provide recommendations
Collaborate with senior digital marketers on large client campaigns and accounts
Occasionally participate in client meetings to report on strategy and results alongside senior team members

Requirements

Bachelor's Degree
GPA 3.4 or above

Technologies

Excel/Google Suite
Google Analytics
Basic HTML
RevenueCloudFX
Google Ads

Benefits

Comprehensive, on-the-job training and ongoing career development
Initial career kickstart training to build foundational hard skills in the first months
Ongoing advanced training sessions from industry experts as you progress
Regular team Lunch-and-Learns conducted on-site
Career growth and upward progression paths
All Jr-level roles serve as the entry point on a structured promotional path within WebFX
Merit-based promotions for teammates who meet or exceed performance metrics
Regular one-on-one check-ins with a manager to support career development
Potential promotional path for this Analytics Track role includes: Digital Marketing Specialist, Digital Marketing Analyst, Digital Marketing Consultant, Lead Internet Marketing Consultant, Sr. Internet Marketing Consultant
In-person collaboration with a team of industry experts
The position is fully in-office at the Harrisburg riverside campus, with potential evolution as tenure progresses

Compensation

$47,000–$50,000 per year, with potential for higher based on work experience

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