Marketing Strategy

Marketing Strategy Data Jobs

5 jobs found

1d ago

Digital Marketing Analytics Specialist

California State University Pomona, CA

Pomona, CA

1d ago

$5,877 - $6,114/mo Full time Marketing Analytics Business Analysis

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Job Description

The Digital Marketing Analytics Specialist roles focus on reporting, insights, and optimization of digital marketing campaigns and content strategy for Cal Poly Pomona's Strategic Communications team.

Location

Pomona, California (onsite)

Salary

USD 5,877 - 6,114 per month

Responsibilities

Generate regular reports, dashboards, and visual analyses for marketing analytics and market research initiatives, leveraging Google Analytics and Google Looker Studio.
Design an analytics reporting framework to deliver scheduled and ad hoc updates for ongoing communications programs and individual campaigns.
Contribute to the feedback loop by evaluating content performance and research findings, extracting insights, and delivering data-driven recommendations to steer future marketing strategy and content decisions that enhance performance, impact, and engagement.
Monitor and analyze the performance of digital marketing communications campaigns.
Establish consistent tracking, analysis, and reporting of key performance indicators for digital marketing strategies and tactics.
Collaborate with the marketing team to set goals and KPIs.
Ensure analytics tools, tracking systems, and data feeds are in place to consistently, accurately, and promptly measure performance to support university needs.
Serve as a site tagging expert, including implementation and ongoing management through Google Tag Manager.
Conduct tagging audits and data integrity checks on a regular basis.
Analyze metrics to identify key trends at regular intervals to inform campaign strategies and tactics.
With the IT team, configure conversion goals and experiments in Google Analytics, manage UTM tracking codes, and perform backend analytics for major social media platforms and email campaigns.
Provide guidance on best practices, strategies, and tactics.
Educate teammates and stakeholders about the value and application of digital analytics through one-on-one conversations, presentations, and data visualizations; collaborate with StratComm and other stakeholders to incorporate data-driven ideas throughout planning, strategizing, and execution of campaigns.
Stay current on emerging tools and best practices in digital marketing and marketing research.
Lead search engine marketing and pay-per-click efforts in collaboration with StratComm and other partners.
Perform other duties as assigned.

Requirements

Bachelor’s degree or equivalent in a related field with four years of relevant experience.
Comprehensive knowledge of marketing, branding, communications, public relations, and related disciplines.
Thorough ability to use media outlets, including planning media coverage and publicity campaigns for the university and events.
Proven capacity to stay informed about campus events and current affairs to identify media opportunities that promote the university.
Demonstrated competence in independently applying advanced judgment to create and implement strategies and initiatives.
Track record of developing and executing campaigns with measurable results.
Advanced analytical and organizational skills to manage initiatives within time and budget constraints.
Ability to analyze and integrate pertinent facts into communication materials.
Strong storytelling and journalistic writing abilities, plus advanced editorial skills.
Knowledge of interview techniques and the ability to craft and deliver media messages.
Working knowledge of marketing and research methods; ability to apply market research to identify needs and target audiences.
Ability to apply appropriate statistical techniques to research.
Advanced public and internal relations skills to represent the university, collaborate with stakeholders, and manage vendor partnerships.
Excellent communication and interpersonal skills to build relationships and drive change initiatives.
Advanced mentoring or supervisory capabilities.
Strong ability to use technology and relevant event planning and management tools.

Technologies

Google Analytics
Google Looker Studio
Google Tag Manager
Google Search Console
Sprout Social
Wordpress
Cascade
Salesforce
Slate
HTML

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14d ago

Jr. Web Marketing Specialist - Analytics Track

WebFX Harrisburg, PA

Harrisburg, PA

14d ago

$47k - $50k/yr Full time Marketing Analytics Campaign Management

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Job Description

WebFX, an established digital marketing agency in Harrisburg, is seeking an entry-level Jr. Web Marketing Specialist within the Analytics Track. This fully on-site role emphasizes planning and executing data-informed marketing campaigns while analyzing performance metrics, supported by structured training and clear opportunities for career growth in a collaborative, in-office environment.

Responsibilities

Develop and implement data-driven SEO strategies and optimizations for client sites
Build and manage PPC campaigns on Google Ads to drive positive results for clients
Plan content strategy and create outlines to guide copywriters
Coordinate CRO projects and recommend best practices for client websites
Design and execute email marketing campaigns
Perform light backend edits on client websites to fix issues and implement content updates
Analyze campaign performance using Google Analytics and RevenueCloudFX and prepare monthly reports
Interpret web analytics, demographic data, market research, and buyer behavior to adjust strategies
Conduct industry research such as competitor and keyword analyses
Run A/B tests, usability assessments, and conversion rate experiments to determine effective approaches and provide recommendations
Collaborate with senior digital marketers on large client campaigns and accounts
Occasionally participate in client meetings to report on strategy and results alongside senior team members

Requirements

Bachelor's Degree
GPA 3.4 or above

Technologies

Excel/Google Suite
Google Analytics
Basic HTML
RevenueCloudFX
Google Ads

Benefits

Comprehensive, on-the-job training and ongoing career development
Initial career kickstart training to build foundational hard skills in the first months
Ongoing advanced training sessions from industry experts as you progress
Regular team Lunch-and-Learns conducted on-site
Career growth and upward progression paths
All Jr-level roles serve as the entry point on a structured promotional path within WebFX
Merit-based promotions for teammates who meet or exceed performance metrics
Regular one-on-one check-ins with a manager to support career development
Potential promotional path for this Analytics Track role includes: Digital Marketing Specialist, Digital Marketing Analyst, Digital Marketing Consultant, Lead Internet Marketing Consultant, Sr. Internet Marketing Consultant
In-person collaboration with a team of industry experts
The position is fully in-office at the Harrisburg riverside campus, with potential evolution as tenure progresses

Compensation

$47,000–$50,000 per year, with potential for higher based on work experience

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1mo ago

Marketing Analytics Lead-Vice President

JPMorganChase Wilmington, DE

Wilmington, DE

1mo ago Closed

Full time Marketing Analytics Campaign Management

This position is no longer accepting applications (closed Jul 8, 2026).

Job Description

Lead marketing analytics for JPMorgan Chase's Small Business segment, owning end-to-end analytics, experimentation, and measurement to guide acquisition campaigns and business decisions.

Responsibilities

Lead financial and analytical optimization of marketing programs throughout the lifecycle: opportunity sizing, targeting, test design, execution support, performance reporting, and insights.
Own stakeholder relationship management and delivery for assigned marketing partners (book of work): intake, prioritization, scoping, timelines, and outputs; align work to business goals and campaign calendars.
Drive experimentation strategy and measurement rigor, including hypothesis framing, test/control design, success metrics, and post-test readouts; support list execution requirements and measurement feasibility.
Develop analytic assets and frameworks to evaluate campaign incrementality, profitability, and ROI (e.g., forecast/proforma vs. actuals, attribution/measurement approaches where relevant).
Leverage and help evolve the analytics toolset, including Snowflake and emerging AI-enabled analytical applications, to improve speed, scale, and consistency of insights.
Collaborate across functions (modeling, finance, marketing channels, and execution/delivery teams) to ensure solutions are implementable, controlled, and aligned to standards.
Advocate for and define data requirements needed to monitor performance, targeting, and execution; partner with data teams to address data gaps, quality, and lineage considerations.
Maintain and enhance processes and controls supporting measurement quality, repeatability, and auditability of results.
Coach and develop junior team members, setting standards for analytical methods, documentation, and stakeholder-ready storytelling.

Requirements

Bachelor's degree plus 5+ years of Marketing Data & Analytics experience.
Proven hands-on experience delivering financial analytics and performance insights across management levels, including campaign test designs, estimation proformas, and actual performance measurement.
Exceptional collaboration and interpersonal skills; ability to explain complex quantitative topics clearly and influence decision-making across business and technical partners.
Demonstrated experience with business marketing strategy and tactical lifecycle execution.
Proficiency in data analysis languages/tools such as SQL, Python, SAS, R (or comparable).
Experience with relational databases and big data platforms, including Snowflake.
Strong analytical reasoning, interpretive ability, and structured problem solving.
Technical understanding of ETL/ELT concepts and how data flows impact analytics outcomes.
Experience with dynamic, interactive self-serve BI tools (dashboarding and automated reporting).
Strong written and oral communication skills, including creating executive-ready narratives and presenting complex findings simply.

Technologies

Snowflake
SQL
Python
SAS
R
Adobe Analytics
AI-enabled analytical applications

Benefits

Base salary
Commission-based pay
Discretionary incentive compensation (cash and/or forfeitable equity)
Health care coverage
On-site health and wellness centers
Retirement savings plan
Backup childcare
Tuition reimbursement
Mental health support
Financial coaching

About Us

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined by role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in cash and/or forfeitable equity, awarded for individual achievements and contributions. Benefits vary by eligibility.
We are an equal opportunity employer and value diversity and inclusion. We do not discriminate on protected attributes.

About the Team

Our Consumer & Community Banking division serves Chase customers through personal banking, credit cards, mortgages, auto financing, investment advice, small business loans, and payment processing. We lead in credit card sales and deposit growth with widely used digital solutions, supported by high customer satisfaction.
The CCB Data & Analytics team leverages data across Chase to build competitive advantages while protecting customers and enabling value. The team spans governance, strategy, reporting, data science and machine learning, and collaborates closely with Technology to provide robust data and analytics infrastructure.

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2mo ago

Growth Marketing Specialist (Paid Media, Social & Analytics)

JUMO Process Control, Inc. East Syracuse, NY

East Syracuse, NY

2mo ago Closed

$26 - $30/hr Full time Marketing Ads Analytics

This position is no longer accepting applications (closed Jun 17, 2026).

Job Description

Growth Marketing Specialist, onsite in East Syracuse, NY, focused on paid media, social campaigns, and analytics, with a compensation range of USD 26 - 30 per hour.

Responsibilities

Oversee and optimize Google Ads campaigns to drive performance
Contribute to paid and organic social media initiatives
Evaluate campaign results and user funnels to uncover growth opportunities
Partner on website improvements and conversion rate optimization efforts
Convert data into actionable insights and strategic recommendations

Requirements

2 to 5 years of experience in digital or growth marketing
Demonstrated experience with Google Ads
Experience or strong interest in social media marketing
Strong analytical ability with data interpretation
Fundamental knowledge of GA4, tracking, and performance metrics
Hands-on, proactive, and adaptable

Technologies

Google Ads
GA4

Benefits

Competitive salary plus performance-based growth opportunities
Health, dental, and vision insurance
Paid time off and holidays
Retirement plan
401(k) with a 4% match
Vision insurance
Opportunities for professional development and career growth

About JUMO

JUMO is a global leader in sensor technology and automation solutions, helping businesses improve efficiency and make smarter, data-driven decisions.
You’ll join a small, hands-on local marketing team while being part of a large international organization, offering real ownership and global impact.

Why join JUMO

Real ownership in a small, agile team
Backed by a global organization
Cross-channel exposure with no silos
Opportunity to grow beyond a single specialization

Work environment

If you enjoy working at the intersection of technology, data, and real world applications, and want to contribute beyond a single marketing channel, you’ll fit in at JUMO.

Apply today

We’re excited to connect with candidates who are passionate about driving growth through data, experimentation, and continuous improvement.

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2mo ago

Marketing Analytics Lead – Mobility Advertisers

Safebox LLC New York, NY

New York, NY

2mo ago Closed

$120 - $135/hr Full time Marketing Analytics Cross-Functional

This position is no longer accepting applications (closed Jun 7, 2026).

Job Description

Safebox LLC is seeking a Marketing Analytics Lead for Mobility Advertisers to be onsite in New York and collaborate with our camera client alongside the Ads Product Team. The role steers measurement, research, and learning plans aimed at elevating advertiser performance, working closely with Product Management, Product Marketing, and Engineering to design and scale ads measurement solutions. This onsite assignment runs through November 1, 2026 and offers an hourly rate in the specified range.

Responsibilities

Drive performance improvements for top advertisers through learning agendas, experimental design, causal analytics, and prototyping ads efficacy solutions.
Serve as the primary Marketing Science Lead for On-Demand and Gaming advertisers.
Lead measurement, research, and learning plans for key clients to support their media objectives and the long-term growth of the partnership.
Define strategy, prioritization, and a roadmap for ads measurement and insights within your industry verticals.
Partner with Product Management, Product Marketing, and Engineering to support development, targeting, performance goals, testing, analysis, reporting, and adoption tracking of new products.
Collaborate with Product and R&D teams to identify, prototype, and scale new solutions for the broader Marketing Science function.
Perform in-depth analyses of ads performance data to uncover key drivers of success within the product vertical.
Address urgent performance challenges with actionable insights and strategic recommendations.
Build measurement capability and advocacy across your vertical and across cross-functional partners.

Requirements

Bachelor’s degree in a quantitative or business field or equivalent experience.
5+ years of advanced analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research organization.
Experience in marketing science, product strategy, ads measurement, or related fields.

Technologies

SQL
R
Python

Compensation and Location

Hourly rate: $120.00 – $135.00 per hour
Location: New York, NY (onsite)

Benefits

401(k)
Dental insurance
Health insurance
Vision insurance

Important Notes

Direct applicants only; no staffing agencies or Corp-to-Corp arrangements.
Must be eligible to work in the U.S. without sponsorship.
Safebox LLC is an equal opportunity employer committed to diversity and inclusion.
Failure to respond to supplemental questions may result in automatic rejection.

Application Questions

In a few short sentences, please cite relevant work experience that makes you a good fit for this role. Be sure this experience is evident in your resume as well.
This role is W2 (not 1099) and expected to last until November 1, 2026. Please confirm you understand this and that this works for your situation.
This role requires working onsite in New York, NY. Please state you understand this AND state in which city and state you reside.

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Marketing Strategy Data Jobs

Digital Marketing Analytics Specialist

Jr. Web Marketing Specialist - Analytics Track

Marketing Analytics Lead-Vice President

Growth Marketing Specialist (Paid Media, Social & Analytics)

Marketing Analytics Lead – Mobility Advertisers

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