Marketing Analytics Lead-Vice President

Lead marketing analytics for JPMorgan Chase's Small Business segment, owning end-to-end analytics, experimentation, and measurement to guide acquisition campaigns and business decisions.

Responsibilities

• Lead financial and analytical optimization of marketing programs throughout the lifecycle: opportunity sizing, targeting, test design, execution support, performance reporting, and insights.
• Own stakeholder relationship management and delivery for assigned marketing partners (book of work): intake, prioritization, scoping, timelines, and outputs; align work to business goals and campaign calendars.
• Drive experimentation strategy and measurement rigor, including hypothesis framing, test/control design, success metrics, and post-test readouts; support list execution requirements and measurement feasibility.
• Develop analytic assets and frameworks to evaluate campaign incrementality, profitability, and ROI (e.g., forecast/proforma vs. actuals, attribution/measurement approaches where relevant).
• Leverage and help evolve the analytics toolset, including Snowflake and emerging AI-enabled analytical applications, to improve speed, scale, and consistency of insights.
• Collaborate across functions (modeling, finance, marketing channels, and execution/delivery teams) to ensure solutions are implementable, controlled, and aligned to standards.
• Advocate for and define data requirements needed to monitor performance, targeting, and execution; partner with data teams to address data gaps, quality, and lineage considerations.
• Maintain and enhance processes and controls supporting measurement quality, repeatability, and auditability of results.
• Coach and develop junior team members, setting standards for analytical methods, documentation, and stakeholder-ready storytelling.

Requirements

• Bachelor's degree plus 5+ years of Marketing Data & Analytics experience.
• Proven hands-on experience delivering financial analytics and performance insights across management levels, including campaign test designs, estimation proformas, and actual performance measurement.
• Exceptional collaboration and interpersonal skills; ability to explain complex quantitative topics clearly and influence decision-making across business and technical partners.
• Demonstrated experience with business marketing strategy and tactical lifecycle execution.
• Proficiency in data analysis languages/tools such as SQL, Python, SAS, R (or comparable).
• Experience with relational databases and big data platforms, including Snowflake.
• Strong analytical reasoning, interpretive ability, and structured problem solving.
• Technical understanding of ETL/ELT concepts and how data flows impact analytics outcomes.
• Experience with dynamic, interactive self-serve BI tools (dashboarding and automated reporting).
• Strong written and oral communication skills, including creating executive-ready narratives and presenting complex findings simply.

Technologies

• Snowflake
• SQL
• Python
• SAS
• R
• Adobe Analytics
• AI-enabled analytical applications

Benefits

• Base salary
• Commission-based pay
• Discretionary incentive compensation (cash and/or forfeitable equity)
• Health care coverage
• On-site health and wellness centers
• Retirement savings plan
• Backup childcare
• Tuition reimbursement
• Mental health support
• Financial coaching

About Us

• Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
• We offer a competitive total rewards package including base salary determined by role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in cash and/or forfeitable equity, awarded for individual achievements and contributions. Benefits vary by eligibility.
• We are an equal opportunity employer and value diversity and inclusion. We do not discriminate on protected attributes.

About the Team

• Our Consumer & Community Banking division serves Chase customers through personal banking, credit cards, mortgages, auto financing, investment advice, small business loans, and payment processing. We lead in credit card sales and deposit growth with widely used digital solutions, supported by high customer satisfaction.
• The CCB Data & Analytics team leverages data across Chase to build competitive advantages while protecting customers and enabling value. The team spans governance, strategy, reporting, data science and machine learning, and collaborates closely with Technology to provide robust data and analytics infrastructure.