Marketing and Communications Data Analyst (Top Secret cleared)

This onsite role supports a high visibility federal recruitment marketing program for ICF Next, combining marketing research leadership with data driven analysis. Based in Washington, DC, the position requires Top Secret clearance.

Responsibilities

• Conduct market, audience, and competitive research to support recruitment marketing strategies
• Analyze marketing and campaign performance data to identify trends and opportunities
• Develop insights and recommendations to improve targeting, messaging, and engagement
• Support development of audience segmentation and data informed marketing approaches
• Collaborate onsite with government stakeholders and cross functional teams to align research with program objectives
• Contribute to reporting, briefings, and presentations for stakeholders
• Utilize analytics and marketing technology platforms (e.g., Google Analytics, Google Tag Manager, data visualization tools such as Tableau or Power BI, and platform native analytics across paid media and social channels) to monitor performance and identify opportunities for improvement
• Assist in development of measurement frameworks, tracking methodologies (e.g., UTM tagging, conversion tracking, and cross-channel attribution), and performance benchmarks to support KPI reporting and optimization
• Support integration and alignment of data across platforms (e.g., CRM/email systems, web analytics, and media platforms) to enable cohesive reporting and full-funnel performance insights
• Identify emerging trends in workforce behavior and digital engagement
• Support ongoing optimization efforts through testing and analysis

Requirements

• Active Top Secret (TS) clearance required
• Ability to work onsite full-time in Washington, DC
• U.S. citizenship required
• Bachelor’s degree in marketing, communications, business, economics, or a related field
• 3+ years of professional experience in marketing research, analytics, or related field

Technologies

• Google Analytics (GA4)
• Google Tag Manager
• Tableau
• Power BI

Job Location

Onsite – Washington, DC (government facility, Metro accessible).

All work is performed onsite in a secure federal environment. Limited telework may be authorized only as permitted by the client and contract requirements.

Preferred Qualifications

• Experience supporting federal government or public-sector programs
• Familiarity with recruitment marketing or employer branding
• Experience analyzing data to generate actionable insights
• Experience using analytics and reporting tools such as Google Analytics (GA4), Tableau, Power BI, or similar platforms to interpret performance data and generate insights
• Familiarity with digital marketing analytics, including paid media, social media, and web performance measurement

Professional Skills

• Strong analytical and problem solving skills
• Ability to translate data into clear, actionable insights
• Excellent written and verbal communication skills
• Ability to manage multiple priorities in a fast paced environment
• Collaborative mindset with the ability to work across teams

CANDIDATE AI USAGE POLICY

At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process.

However, we understand that some candidates may require accommodation that involves the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at [email protected]. We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed.

Pay Range

The pay range for this position based on full-time employment is $67,063.00 to $114,008.00. DC Client Office (DC88).

There are multiple factors considered in determining final pay, including relevant work experience, skills, certifications, geographic location, and contract provisions.