Marketing Experimentation Data Jobs

1 job found

Today

Manager - Data Scientist

EXL Service Jersey City, NJ

Jersey City, NJ

Today

$110k - $130k/yr Full time Manager Marketing Ai Ml

Apply Now

Job Description

EXL Service is hiring a Manager - Data Scientist to support data-driven marketing initiatives in a hybrid role based in Jersey City, NJ. In this position, you will lead the end-to-end work behind designing, launching, and evaluating marketing campaigns that aim to improve member activation, engagement, and health outcomes.

What you’ll do

Lead the sizing, targeting, launch, and performance evaluation of marketing campaigns built to improve member outcomes and engagement.
Create audience segmentation approaches, propensity models, and targeting strategies to identify members most likely to benefit from specific engagement interventions.
Design and measure experiments, A/B tests, and incentive programs to optimize activation, product adoption, retention, and health outcomes.
Analyze member behavior across digital products and healthcare touchpoints to uncover opportunities to increase engagement and strengthen program effectiveness.
Build predictive and prescriptive models that inform campaign strategy, reward structures, and personalized member experiences.
Partner with Product, Marketing, Care Management, and Operations teams to translate business objectives into analytics-driven engagement solutions.
Define KPIs and measurement frameworks to evaluate campaign performance, ROI, member engagement, and clinical impact.
Communicate insights, recommendations, and results to senior stakeholders and business leaders.
Lead cross-functional initiatives that scale successful engagement strategies at the enterprise level.
Work with Data Engineering and MLOps teams to operationalize targeting models and automate campaign execution and measurement.
Promote a culture of experimentation and continuous optimization using data-driven decision making and behavioral science principles.

Requirements

Strong background in data science and marketing analytics.
5+ years hands-on experience with GCP BigQuery, Python, ML, and statistical analysis.
3+ years experience with experimental design, causal inference, and impact measurement.
Ability to translate analytical insights into actionable product and campaign strategies.

Tech stack

GCP BigQuery
Python
ML

Role details

Location: Jersey City, NJ (hybrid)
Compensation: USD 110,000 - 130,000 per year, plus bonus
Additional details: For more information on benefits, visit https://www.exlservice.com/us-careers-and-benefits.

View full job page →

Get Marketing Experimentation Data Jobs alerts

New Marketing Experimentation Data Jobs, daily.