Manager - Data Scientist

EXL Service is hiring a Manager - Data Scientist to support data-driven marketing initiatives in a hybrid role based in Jersey City, NJ. In this position, you will lead the end-to-end work behind designing, launching, and evaluating marketing campaigns that aim to improve member activation, engagement, and health outcomes.

What you’ll do

• Lead the sizing, targeting, launch, and performance evaluation of marketing campaigns built to improve member outcomes and engagement.
• Create audience segmentation approaches, propensity models, and targeting strategies to identify members most likely to benefit from specific engagement interventions.
• Design and measure experiments, A/B tests, and incentive programs to optimize activation, product adoption, retention, and health outcomes.
• Analyze member behavior across digital products and healthcare touchpoints to uncover opportunities to increase engagement and strengthen program effectiveness.
• Build predictive and prescriptive models that inform campaign strategy, reward structures, and personalized member experiences.
• Partner with Product, Marketing, Care Management, and Operations teams to translate business objectives into analytics-driven engagement solutions.
• Define KPIs and measurement frameworks to evaluate campaign performance, ROI, member engagement, and clinical impact.
• Communicate insights, recommendations, and results to senior stakeholders and business leaders.
• Lead cross-functional initiatives that scale successful engagement strategies at the enterprise level.
• Work with Data Engineering and MLOps teams to operationalize targeting models and automate campaign execution and measurement.
• Promote a culture of experimentation and continuous optimization using data-driven decision making and behavioral science principles.

Requirements

• Strong background in data science and marketing analytics.
• 5+ years hands-on experience with GCP BigQuery, Python, ML, and statistical analysis.
• 3+ years experience with experimental design, causal inference, and impact measurement.
• Ability to translate analytical insights into actionable product and campaign strategies.

Tech stack

• GCP BigQuery
• Python
• ML

Role details

• Location: Jersey City, NJ (hybrid)
• Compensation: USD 110,000 - 130,000 per year, plus bonus
• Additional details: For more information on benefits, visit https://www.exlservice.com/us-careers-and-benefits.