Programmatic Advertising Data Jobs

1 job found

14d ago

Senior Business Data Analyst - Ad Operations

Arity Remote 🌍 Remote

Remote

14d ago

$75k - $126k/yr Full time Marketing Ad Tech Analyst

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Job Description

Senior Data Analyst for ad operations at Arity focuses on monitoring and optimizing programmatic campaigns, collaborating with AdOps, Product, and Data Science, and designing A/B tests to enable ML driven automation.

Responsibilities

Oversee programmatic campaigns by leveraging real-time and historical data signals to optimize performance.
Identify performance bottlenecks across supply, demand, and delivery components and propose targeted interventions.
Design and evaluate A/B and multivariate tests, incorporating sensor-based features into testing frameworks.
Collaborate with AdOps, Product, and Data Science to scale optimization strategies across the organization.
Contribute to automated decisioning systems for campaign management, including budget allocation and bidding adjustments.
Partner with data scientists to translate business problems into ML driven solutions such as propensity models, bidding optimization, and segmentation.
Lead the shift from manual campaign management to automated, intelligence driven optimization.

Requirements

Bachelor’s degree required.
4+ years of experience in data analysis, campaign optimization, or programmatic advertising.
Strong proficiency in SQL and Python for large-scale data analysis.
Solid understanding of the programmatic advertising ecosystem and KPIs such as CPM, CPC, win rate, CPA, and ROAS.
Experience designing and analyzing experiments, including A/B testing and causal inference methods.
Strong problem-solving and analytical thinking skills with a focus on measurable outcomes.
Ability to communicate insights effectively to both technical and non-technical stakeholders.
Location: Remote.

Technologies

Python
SQL
BigQuery

Benefits

Laptop, monitors, headset, keyboard, and mouse provided
Monthly connectivity reimbursement for home internet costs
Flexible environment that embraces connection and belonging

Skills

Data Analytics
Digital Advertising
Programmatic Advertising
Python (Programming Language)
SQL (Structured Query Language)

Compensation

USD 75,100 - 126,325 per year

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