Principal Product Mgr. - Tech, Brand Measurement, Measurement, Ad Tech, and Data Science (MADS)

Amazon's Ads division is expanding its brand measurement capabilities to help advertisers connect media investments with real customer outcomes. In the MADS space, the Principal Product Manager – Technical for Brand Measurement will define the strategy, roadmap, and delivery of data-driven reporting products, collaborating with engineering, data science, and design teams to translate data into actionable insights. This onsite role is based in New York, NY with a salary range of USD 197,900 to 267,800 per year and requires a Bachelor's degree along with 4+ years of end-to-end product delivery and 8+ years of technical product or program management experience.

Responsibilities

• Lead the development of innovative brand measurement solutions for advertisers across Amazon Ads.
• Enable advertisers to measure, analyze, and optimize their brand-building campaigns within the Amazon Ads ecosystem.
• Deliver performance reporting and actionable insights that connect media spend to real customer outcomes.
• Define the strategy, roadmap, and delivery of technical brand measurement solutions to maximize brand-building impact.
• Collaborate with engineering, data science, and design teams to build robust, data-driven reporting products.
• Help advertisers understand campaign effectiveness, identify optimization opportunities, and drive tangible business results.
• Work backward from customer needs to identify requirements and opportunities for improvement.
• Partner with engineering to build scalable event-driven architectures capable of processing billions of impressions and conversions daily.
• Drive adoption through close collaboration with internal and external stakeholders.

Requirements

• 4+ years of end-to-end product delivery experience
• 8+ years of technical product or program management experience
• Bachelor's degree
• Experience with feature delivery and tradeoffs of a product
• Experience owning and driving roadmap strategy and definition
• Experience leading engineering discussions around technology decisions and strategy related to a product
• Experience in technical product management

Benefits

• Sign-on payments
• Restricted stock units (RSUs)
• Health insurance (medical, dental, vision, prescription, Basic Life & AD&D and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement)
• 401(k) matching
• Paid time off
• Parental leave

Preferred Qualifications

• Experience working directly with engineers on product enhancements
• Experience in project management methodologies, business analysis, or process improvement