Product Data Analyst

Essentra is looking for a detail-oriented Product Data Analyst to join the Product Strategy team in Norton Shores, MI (hybrid). In this role, you will help ensure product information is accurate, findable, and aligned with customer and market needs. You will work across product, commercial, and digital teams while leveraging analytics to improve discoverability and performance.

Hybrid schedule: onsite in the Norton Shores, MI office 3 days per week. Local candidates only; no sponsorship or relocation assistance at this time.

What you will do

• Develop and maintain product taxonomy and categorization across digital platforms.
• Maintain product data accuracy, completeness, and consistency across systems including PIM, ERP, eCommerce, and marketplaces.
• Support new product onboarding by validating attributes, specifications, and metadata.
• Collaborate with suppliers to standardize and enrich product data.
• Partner with the Product team to identify NPI and category expansion opportunities.
• Serve as a product expert to help customer service and sales with technical inquiries.
• Analyze customer feedback and support tickets to uncover product data gaps or usability issues.
• Work with commercial teams to align product data with pricing strategies, promotions, and market trends.
• Analyze product performance and customer behavior to surface sales opportunities.
• Use Excel, Power BI, and other tools to analyze product performance, search behavior, and taxonomy effectiveness.
• Monitor commercial and digital KPIs to improve product discoverability and business performance.
• Support SEO and digital merchandising through optimized product content and structure.
• Establish and maintain product data standards, governance procedures, and documentation across systems and teams.
• Create recurring reports and dashboards covering product performance, search behavior, customer engagement, and category growth opportunities.
• Partner with purchasing, sales, marketing, eCommerce, and operations to ensure product data supports business objectives.
• Participate in product lifecycle management, including rationalization and enrichment initiatives.
• Provide training and documentation on taxonomy standards and product data best practices.
• Act as subject matter expert for product data and taxonomy, influencing decisions for product launches, category management, and digital commerce initiatives.

What you bring

• Bachelor’s degree in Business, Marketing, Engineering, or a related field strongly preferred.
• Associate’s degree or equivalent experience considered, with 2+ years in product data management, taxonomy, or eCommerce.
• Experience with PIM systems, ERP platforms, and digital catalogues.
• Detail-oriented approach.
• Strong analytical skills to interpret data and support sound decisions.
• Strong proficiency in MS Excel and other data management platforms.
• Ability to manage projects and work through challenges to completion.
• Excellent communication and organizational skills.
• Commercial mindset with understanding of product positioning and customer needs.
• Strong collaboration skills and ability to work as a team player.
• Experience in industrial components distribution or manufacturing strongly preferred.
• Project management experience and attention to detail.
• Experience maintaining large product datasets within ERP, PIM, eCommerce, or marketplace platforms.

Tools you’ll use

• Excel
• Power BI
• PIM systems
• ERP platforms
• eCommerce
• marketplaces
• digital catalogues
• SEO

Benefits

• Competitive salary
• Annual bonus incentive
• Full benefits package
• Generous paid time off