Data Analyst V (Senior Marketing Analyst – Audience Strategy & Insights)
Marketing
Analytics
Apache Airflow
Application Support
Business Analytics
Business Intelligence
Business Systems
CRM
Crm Analytics
Crm Integration
Data
Data Analysis
Data Analytics
Data Architecture
Data Build Tool
Data Engineer
Data Engineering
Data Integration
Data Management
Data Modeling
Data Operations
Data Pipeline
Data Pipelines
Data Platform
Data Processing
Data Visualization
Data Viz
Data Warehouse
Database
Databases
Dataviz
Digital Marketing
ETL
Marketing Technology
Relationship Management
Reporting and Analytics
Salesforce
Salesforce Data Cloud
Salesforce Marketing Cloud
SQL
Tableau
Visual Design
Job Description
The Data Analyst V role at itD Tech focuses on audience strategy and insights for the Business Messaging Marketing team. You will turn complex marketing and customer data into segmentation, revenue opportunity sizing, and strategic recommendations that inform business, product, and investment decisions. This position is based in Menlo Park, CA with a hybrid work arrangement.
Key Responsibilities
- Conduct deep audience analysis, including segmentation, lifecycle, funnel, churn, and revenue attribution insights
- Define analytical approaches, methodologies, and assumptions to address complex business questions
- Extract, clean, and analyze large-scale datasets using advanced SQL across multiple data sources
- Partner with Data Scientists and Data Engineers to define business logic, data models, and pipeline requirements
- Develop automated reporting solutions and self-service dashboards to support recurring business needs
- Translate audience insights into actionable segments for marketing campaigns and lifecycle programs
- Present data-driven recommendations to senior leadership and cross-functional stakeholders
Required Qualifications
- 8+ years of experience in marketing analytics, business analytics, or data science
- Expert-level SQL skills, including complex queries, CTEs, window functions, and query optimization
- Proven end-to-end experience with audience and customer analysis, including segmentation, lifecycle, funnel, and revenue sizing
- Experience working with large, multi-source datasets (CRM, product, and engagement data)
- Experience building automated reporting and dashboards using Tableau or similar BI tools
- Strong capability to translate data into actionable insights and influence stakeholders
- Experience collaborating with data engineering and data science teams to define pipelines and data models
Technologies
SQL, Tableau, dbt, Airflow, Salesforce Data Cloud, Salesforce Marketing Cloud, Python, Hive, Excel, Google Sheets
Education
Bachelor's degree in a quantitative, technical, or business field, or equivalent work experience required.
Preferred Qualifications
- Experience with pipeline orchestration tools (dbt, Airflow, or equivalent)
- Familiarity with customer data platforms (CDP), preferably Salesforce Data Cloud
- Experience with marketing automation tools (Salesforce Marketing Cloud)
- Knowledge of statistical modeling such as propensity, LTV, attribution, and forecasting
- Basic proficiency in Python for automation and data workflows
- Experience with large-scale data environments such as Hive or distributed query systems
- Advanced Excel and Google Sheets skills for data analysis
Compensation and Location
- Location: Menlo Park, CA (hybrid)
- Salary: USD 50 to 52 per hour
Benefits
- Comprehensive medical benefits
- 401k plan
- Paid holidays
Internal Responsibilities
- Attend regular internal practice community meetings
- Collaborate with the itD practice team on industry thought leadership
- Complete client case studies and learning material (blogs and media material)
- Build out material to contribute to the Digital Transformation practice
- Attend internal itD networking events (in person and virtual)
- Work with leadership on career fast-track opportunities
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