Data Analyst, CRM

Wilson Sonsini Goodrich & Rosati is seeking an experienced Data Analyst to support its Marketing Technology team. This role focuses on analyzing marketing data across multiple platforms, building reporting dashboards, and maintaining Salesforce to support accurate, secure, and actionable insights for marketing and business development.

Key Responsibilities

• Analyze data across marketing technology platforms including CRM and ERM systems, marketing automation, social media analytics, and website traffic sources to produce insights on key marketing metrics.
• Design and implement dashboards that help marketing, business development, and leadership teams track and evaluate KPIs.
• Formulate strategic recommendations from platform insights to optimize marketing initiatives and support client acquisition and retention.
• Partner with the business development team to develop data signals and indicators that support client prospecting, relationship building, and cross-selling opportunities.
• Manage Salesforce administration tasks such as creating triggers, configuring dependencies, building automation flows, and performing regular audits to maintain data integrity and efficient system usage.
• Collaborate on periodic reviews and updates to Salesforce custom objects, fields, relationships, sharing rules, profiles, and permission sets to keep data secure.
• Develop and execute a quality assurance plan to validate data syncs and field mappings across integrated systems, ensuring accuracy across the data lifecycle.
• Identify high-value opportunities for data enrichment where integrated systems have missing or incomplete data.
• Assist with implementation workflows for migrating and integrating data sources and marketing tools in partnership with the Senior Manager of Marketing Technology.
• Monitor data quality and troubleshoot discrepancies across marketing systems to sustain consistent and accurate reporting.
• Provide initial onboarding and ongoing user support, troubleshooting system issues and promoting adoption of best practices.
• Create training documentation and instructional materials, including video tutorials, and lead formal training sessions when needed.

Required Qualifications

• Bachelor’s degree in Marketing, Business Analytics, or a related field.
• 3+ years of marketing technology experience in a fast-paced professional services environment; law firm experience preferred.
• 3+ years of experience with Salesforce or other CRM platforms, including data analysis and administration.
• Strong knowledge of data visualization and reporting tools, including Power BI, Tableau, Excel, or Smartsheet.
• Experience with CRM and ERM systems, marketing automation tools, experience management platforms (including Salesforce, Introhive, Marketo, Foundation), and Google Analytics.
• Familiarity with A/B testing, segmentation, and campaign optimization techniques.
• Knowledge of CRM system migrations, deprecations, deployments, and rollouts, including approaches for minimizing disruption while maintaining data integrity.
• Strong written and verbal communication skills to present complex insights clearly and concisely.
• Salesforce experience is required.
• Experience managing complex projects and working to deadlines.

Technologies

• Salesforce
• CRM
• ERM
• Power BI
• Tableau
• Excel
• Smartsheet
• Introhive
• Marketo
• Foundation
• Google Analytics

Compensation

Salary: USD 81,600 - 110,400 per year.

Benefits

• Highly competitive salary and benefits package.
• Discretionary year-end merit bonus based on performance.

Additional Information

• Location: Austin, TX (hybrid)
• Employment Type: Full-Time
• Opening Type: Business Professionals

Other Locations Listed

• Austin
• Boston
• Boulder
• Century City
• Los Angeles
• New York
• Palo Alto
• Salt Lake City
• San Diego
• San Francisco
• Seattle
• Washington, D.C.
• Wilmington

Preferred Qualifications

• Salesforce Platform Administrator certified.
• Experience working with vendors and negotiating contracts.