Marketing Data Analyst

Join AFFILIATED FOODS onsite in Amarillo, TX as a Marketing Data Analyst focused on turning marketing and business data into decisions you can act on. This role supports performance reporting, campaign and promotion measurement, and data-driven recommendations that help improve customer engagement and business growth. You will also help streamline reporting through business intelligence and data visualization tools, making it easier for leadership and business partners to understand what is working.

What you’ll do

• Collect, organize, and analyze marketing, sales, customer, and promotional data.
• Build, maintain, and distribute recurring marketing reports, dashboards, scorecards, and performance metrics.
• Evaluate the effectiveness of advertising campaigns, promotional events, digital marketing initiatives, loyalty programs, and other marketing activities.
• Spot trends, customer purchasing behaviors, market opportunities, and areas for improvement using data analysis.
• Deliver actionable insights and recommendations aligned to marketing strategies and business objectives.
• Verify the accuracy, consistency, and integrity of marketing data before reporting and presentations.
• Produce weekly, monthly, quarterly, and annual marketing performance reports for leadership.
• Create charts, graphs, dashboards, and presentations that communicate analytical findings clearly.
• Assist with forecasting promotional performance, customer trends, and sales opportunities using historical and current data.
• Identify opportunities to automate reporting processes and improve efficiency with BI and data visualization tools.
• Maintain documentation for reports, data sources, calculations, and reporting procedures to ensure consistency and accuracy.
• Complete special projects and other duties as assigned.

What you bring

• Microsoft Excel proficiency, including formulas, pivot tables, charts, sorting, filtering, and data analysis.
• Strong analytical and problem-solving skills.
• Ability to analyze data and identify trends, patterns, and opportunities.
• Capability to produce clear, accurate, and easy-to-understand reports.
• Strong attention to detail with a commitment to data accuracy.
• Excellent organizational and time-management skills.
• Ability to manage multiple tasks and meet deadlines.
• Strong written and verbal communication skills.
• Ability to identify process improvements and recommend practical solutions.
• Comfort working independently and as part of a team.
• Ability to adapt to changing priorities and business needs.

Compensation & benefits

Pay: From $17.59 per hour

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance