Marketing Business Analytics Data Analyst, Marketing

In this onsite role in Lakeland, FL, you will build and deploy analytics solutions that turn customer and financial data into decision-ready insights.

Responsibilities

• Complete ad hoc analytical requests by translating data into business insights and actionable recommendations.
• Deliver reporting solutions, including development of interactive dashboards.
• Own projects end-to-end, from analysis through delivery and deployment.
• Mine large datasets to create analytical datasets using SQL, R, and/or Python.
• Develop interactive dashboards in Power BI and/or Tableau to support leadership with data-driven decisions.
• Create descriptive analytical tools and models to investigate questions such as:
  • Why are sales at their current level?
  • Why are customer behaviors changing?
  • Where are customers coming from or going to?
  • What underlying factors drive good or bad performance?
• Use business intelligence and advanced analytics/visualization tools including Alteryx, Power BI, Tableau, and other tools for data analysis and visualization.
• Support production analytics by developing, executing, deploying, and improving analytical solutions and team data asset production processes.
• Contribute to weekly reporting, QC/data validation, and gather relevant input from SMEs.
• Serve as the primary analytical support for data-driven cross-functional strategic initiatives.

Requirements

• Agile software development mindset.
• Ability to deliver end-to-end full-stack analytics solutions, including:
  • Ideation/brainstorming
  • Data/feature engineering and cleaning
  • Data wrangling
  • Coding and testing
  • Deployment
  • Data visualization
  • Maintenance

Skills & Technologies

• SQL
• R
• Python
• Power BI
• Tableau
• Alteryx

Location: Lakeland, FL (onsite)

Compensation: USD 5,890 - 8,835 per monthly