CRM and Marketing Analytics Coordinator

The CRM and Marketing Analytics Coordinator role at GPO Federal Credit Union is an onsite position in Utica, NY focused on enabling data driven marketing, audience segmentation, reporting, and CRM initiatives to enhance member experiences and support growth. The role offers a hourly compensation range of USD 26 to 32.

Responsibilities

• Manage day to day use and upkeep of the CRM platform, ensuring data accuracy, consistency, and proper handling of member information.
• Serve as the primary CRM resource for reporting, segmentation setup, and campaign support.
• Produce recurring and ad hoc reports to monitor marketing campaign performance, member engagement, product adoption, flash sale incentives, and other key indicators.
• Evaluate CRM data to identify trends and opportunities, delivering clear, actionable insights to the VP of Marketing and senior leadership.
• Analyze internal member and product data to support targeted marketing efforts and improved member experiences.
• Assist with external market and competitive research, including demographic analysis, consumer trends, and peer benchmarking.
• Support market analysis related to strategic initiatives such as branch planning, product development, and community expansion.
• Monitor competitor and peer marketing activity to inform goals, expectations, and opportunities for differentiation.
• Assist in executing marketing campaigns by aiding with list creation, segmentation logic, and campaign tracking.
• Maintain and update member segments and personas to ensure relevance and consistent application across marketing initiatives.
• Assist in evaluating campaign effectiveness and identifying opportunities to improve targeting, messaging, and results.
• Support CRM integrations and collaborate with internal teams and third party partners to ensure effective data flow and reporting.
• Collaborate with Marketing, Member Experience, branch staff, and other departments to ensure CRM insights support shared objectives.
• Help document CRM processes, reporting standards, and segmentation guidelines to promote consistency and efficiency.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, Data Science, Communications, or a related field preferred; equivalent experience considered.
• 1–3 years of experience in marketing analytics, CRM support, data analysis, or a related role.
• Experience with a CRM platform, marketing automation system, or data reporting tools; financial services experience is a plus but not required.
• Strong analytical and problem solving skills with the ability to interpret data and identify meaningful trends.
• Proficiency in Microsoft Excel and reporting tools; comfortable working with large datasets.
• Familiarity with marketing campaigns, audience segmentation, and performance measurement concepts.
• Ability to translate data and findings into clear, concise summaries for non-technical audiences.
• Strong organizational skills with attention to detail and the ability to manage multiple projects and deadlines.
• Curious, self-motivated learner with an interest in data driven marketing and member experience.
• Effective written and verbal communication skills.
• Ability to collaborate across teams while also managing independent tasks.
• Interest in financial services, member focused organizations, or credit unions is preferred.
• Understanding of data privacy, security, and compliance principles is a plus.

Technologies

• Microsoft Excel
• CRM platform
• Marketing automation system

Physical Demands

• Prolonged periods of sitting and computer use.
• Flexibility to work evenings or weekends for special events and sponsorship activations.
• Decision making: exercise sound judgement when performing duties and in alignment with credit union policies and procedures.

Financial Responsibilities

• Safeguard the credit union’s assets by ensuring policies and procedures are followed.

Communication

• Effectively collaborate with the Marketing Team, branch and department managers, and other key personnel to ensure initiatives are understood and coordinated.
• Communicate efficiently with vendors and external resources to meet GPO’s objectives.

Equipment Used

• Proficiency in design software and various data mining and processing programs.
• Ability to travel as needed to support work commitments and marketing initiatives.

Work Environment

The position is based at the Downtown Utica Bleecker Street Building in a professional office setting. The role requires promoting a positive, courteous work environment and flexibility with working hours to support events as needed.