Sr Data Analyst, Marketing

Terminix is seeking a Sr Data Analyst, Marketing to join a collaborative team from Memphis, Tennessee with remote-friendly options. This role centers on analyzing marketing performance, building dashboards, and translating data into actionable insights that drive MQLs and ROI. The position offers a $94,100 - $122,300 per year salary, benefits starting on day one for full-time colleagues, and opportunities for training and development through a company-supported program.

Benefits

• Benefits start day 1 for full-time colleagues
• Health benefits including Medical, Dental, Vision, Disability, and Life Insurance
• 401(k) retirement plan with company-matching contributions
• Vacation days
• Sick days
• Company-paid holidays & floating holidays
• Tuition reimbursement benefits for full-time colleagues
• Training and development programs available

Responsibilities

• Examine marketing performance data to uncover trends, surface opportunities, and boost MQL generation
• Assist in shaping and deploying data-driven marketing strategies to meet business goals
• Assist with A/B testing and other experiments to optimize campaigns and site performance
• Create learning plans aimed at systematically improving website performance
• Design and maintain dashboards to track core metrics and deliver real-time insights to stakeholders
• Produce comprehensive reports detailing marketing performance and ROI
• Translate data analyses into a narrative that stakeholders can act on
• Work with marketing teams to align data needs and share insights
• Collaborate with technology and product teams to ensure data accuracy and accessibility
• Present complex data insights to both technical and non-technical audiences
• Lead weekly and monthly reviews of marketing campaign performance
• Track actual versus projected sessions
• Track actual versus projected conversion rates
• Explain variances in performance attributed to marketing activities

Requirements

• Minimum 5 years in analytics
• At least 2 years in digital analytics
• Proficiency with data analysis tools including SQL, Python, and R
• Experience with data visualization tools such as Power BI and Tableau
• Strong understanding of digital marketing channels including SEO, SEM, social media, and email
• Experience with web analytics tools such as Google Analytics
• Strong problem-solving and critical thinking skills
• Excellent communication and presentation skills
• Ability to work independently and collaboratively

Technologies

• SQL
• Python
• R
• Power BI
• Tableau
• Google Analytics

Preferred Qualifications

• Experience with statistical modeling techniques
• Knowledge of data warehousing and ETL processes
• Experience with machine learning and AI