Marketing Data Analyst

In the Consumer Insights & Analytics organization at GoToFoods, this role supports marketing analytics and consumer research to drive measurement and insight across brands and digital programs.

Key Responsibilities

• Support business analytics and marketing and consumer research initiatives across GoToFoods brands and digital programs.
• Collaborate with senior team members to analyze performance and produce insights for strategic decision making.
• Handle day-to-day analytics work focused on GTM campaign metrics, loyalty engine partners, market testing, forecasting, and ad hoc strategic analytics.
• Coordinate with internal stakeholders and external research suppliers as needed to support research and analytics needs.
• Enable brand and digital teams to apply consumer insights and data-driven analysis in their work.
• Work closely with teams including Brand Marketing & Operations, Loyalty Customer Engagement, Digital Teams, and corporate centers of excellence such as Off-Premise, Loyalty, Revenue Management, and Culinary.
• Partner with external research and data vendors to support analytics and consumer research efforts.

Role Focus

• GTM campaign measurement across digital programs.
• Insights and performance analysis tied to loyalty engine partner activity.
• Evaluation of market testing and use of results to inform planning.
• Forecasting and strategic analytics for business use.
• Ad hoc analytics to support ongoing strategic priorities.

Location & Work Setting

• Atlanta, GA
• Onsite