Senior Marketing Data Scientist

Senior Marketing Data Scientist role focused on attribution analytics for studio marketing initiatives on the Mojang Player Data and Insights team.

Responsibilities

• Build and maintain causal inference frameworks including Mix Media Modeling, multi-touch attribution, and regression analysis to measure marketing effectiveness across channels and initiatives
• Automate ROI calculations and identify optimization opportunities
• Develop automated pipelines to productionize outputs from causal inference and ROI frameworks
• Communicate clearly across disciplines with varied stakeholders using consistent, concise messaging
• Create decision-ready narratives that connect marketing activity to Minecraft business outcomes
• Automate uplift calculations from marketing A/B tests using treatment and control groups, and highlight opportunities for future experiments
• Collaborate with stakeholders to define how success should be measured

Requirements

• Doctorate in Data Science, Mathematics, Statistics, Econometrics, Economics, Operations Research, Computer Science, or related field AND 1+ year(s) data-science experience (managing structured and unstructured data, applying statistical techniques, and reporting results)
• OR Master's Degree in Data Science, Mathematics, Statistics, Econometrics, Economics, Operations Research, Computer Science, or related field AND 3+ years data-science experience (managing structured and unstructured data, applying statistical techniques, and reporting results)
• OR Bachelor's Degree in Data Science, Mathematics, Statistics, Econometrics, Economics, Operations Research, Computer Science, or related field AND 5+ years data-science experience (managing structured and unstructured data, applying statistical techniques, and reporting results)
• OR equivalent experience
• 5 years of experience with causal inference frameworks for marketing attribution analysis such as MMM, multi-touch attribution, A/B tests, and regression analysis

Preferred Qualifications

• 5 years of experience with causal inference frameworks for marketing attribution analysis such as MMM, multi-touch attribution, A/B tests, and regression analysis

Role Details

• Location: Washington, DC (onsite)
• Salary: USD 119,800 - 261,000 per yearly
• Minimum experience: 1 year